Female Founder World

When Beauty Independent Editor-in-Chief Rachel Brown went looking for an answer to which beauty segments win and lose in a recession, she found an answer that might surprise our founder fam.  We dive into Rachel's reporting on the downturn, and how it impacts consumer brands, in this mini episode of the Female Founder World podcast.  If you're enjoying the pod and haven't left us a review yet, girl, why not!? Go on, drop five stars, and make my day.  Links: www.femalefounderworld.com  Beauty Independent: 'Who Wins and Loses in an Economic Downturn' https://www.beautyindependent.com/beauty-segment-prestige-mass-masstige-value-win-shaky-economy/  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Andrea Hernández is the trend forecaster Forbes, the New York Times, Bon Appetit, and more mastheads turn to when they want to know what's coming next in the food and beverage industry.  She's the creator of Snaxshot, an irreverent and smart newsletter and community that predicts grocery trends and brings people together around snack culture. She predicted the hibiscus water trend years before the New York Times did and is becoming the place where big retailers find up and coming food and beverage brands. Join Jasmine Garnsworthy and Andrea Hernández on the Female Founder World podcast for a conversation about why all the ecommerce and CPG brands started looking the same, Gen Z brand aesthetics, and where consumer brands are going wrong when it comes to branding and community building. ---------------------------------------------------------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  Subscribe to Snaxshot's newsletter https://snaxshot.substack.com Find Snaxshot on Instagram www.instagram.com/thesnaxshot  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

We have Kayla Castañeda on Female Founder World! She’s the founder of Agua Bonita, a better-for-you agua fresca business that launched in 2020 and sold 10,000 units in the first month. Kayla has never lost a pitch competition. In fact, she’s raised nearly half a million dollars for her business this way. We get into her approach and why it works so well in this episode of the Female Founder World podcast.    This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  https://www.drinkaguabonita.com https://www.instagram.com/drinkaguabonita  The Secret Life of Groceries by Benjamin Lorr  Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com  

Suze Dowling has helped launch more than 50 consumer brands as General Manager and Partner at agency Gin Lane, including Harry’s, Hims, Smile Direct Club and Quip. She’s now scaling home startups as cofounder at Pattern Brands where she’s launched and acquired businesses like Open Spaces, Letterfolk, GIR and Equal Parts. Open your Notes app, you’ll want to write down everything Suze says in this episode of Female Founder World. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  www.patternbrands.com  Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com  

Brightland is best known for its slick white bottles of olive oil and punchy, modern branding. Founder Aishwarya Iyer was among the first entrepreneurs to spot an opportunity to modernise olive oil back in 2018, and in the years since has built a thriving DTC food business. Partnerships have been the backbone of Brightside's success, along with some punchy press hits and a killer product. We dive into all of this, plus Aishwarya's thoughts on the challenges facing consumer brand founders right now.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  hthttps://brightland.co/ instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Fashion girls know Allison McNamara as the host and fashion and beauty editor fronting content for POPSUGAR, Who What Wear, Refinery29 and ET Online. Now, she's carving out space on beauty shelves at Credo with her algae-based skincare line, Mara Beauty. Allison's the A-list influencer marketing guru we all need to hear from in 2022, having successfully cut through a very crowded beauty scene to seed her product with Hailey Bieber, Chrissy Teigen and Addison Rae, Jen Atkin, and more of the most recognised names in beauty.  ------------------------------------------------------ This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Never miss a Female Founder World event: www.femalefounderworld.beehiiv.com www.femalefounderworld.com  https://themarabeauty.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy

When Sandra Velasquez says she bootstrapped her beauty brand, she means she made the leather and the laces on the way up.  Sandra's today's guest and the founder of Nopalera, a Mexican bath and body brand getting a ton of attention right now. She launched the business when she was more than $100,000 in debt after deciding she needed a drastic shift to change her final future.  This is a great Female Founder World episode for anyone on the bootstrapping track (respect!!), early stage beauty founders, and folks coming to the founder life without an MBA or business degree.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Join the Female Founder World Community Hang in New York! https://momence.com/s/1091408  www.femalefounderworld.com  https://nopalera.co instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Sarah Paiji Yoo is a serial entrepreneur with multiple successful businesses on her scorecard. She's best known for launching Blueland, a company that's raised $35 million to end single use plastic. Since launching in 2019 Blueland's locked up 40 patents (and patents pending). In the past year, it grew more than 400% and saw an 80% increase in customer lifetime value (LTV).  But enough with the stats: Sarah delivers gold in this interview with Female Founder World. We dive into her process for vetting a new business idea, how to drum up demand for a new product, tips for getting acquired, and where she thinks there's space for new entrepreneurs to innovate today. Open your Notes app, you're going to want to remember this. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j --- Links: www.blueland.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Today's guest Ali Kriegsman is the co-founder and COO of Bulletin, a B2B wholesale marketplace.    A "Forbes 30 Under 30" recipient and one of Fast Company’s "Most Creative People in Business," Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She's a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses. Her first book, How to Build a Goddamn Empire, is the no bullsh*t book on entrepreneurship you've always needed.    Enjoy this chat about cancel culture, girlbossing, what buyers are looking for, and emotional resilience in entrepreneurship. Links: https://bulletin.co www.instagram.com/alikriegs instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Order Ali's book: 'How to Build a Goddamn Empire' Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Join the free Female Founder World community and watch Ali's workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

My guest is Eliza Blank, a bootstrapping baddie who built her plant startup The Sill to $1,000,000 in revenue before taking on investors and continuing to scale. Eliza launched the business from her bedroom floor with $30k pulled together from a Kickstarter campaign and credit cards.  Today The Sill has physical stores across the United States, a thriving ecommerce business, and is on her way to becoming the Glossier of house plants.  This is how she did it! Links: www.thesill.com Send us a screenshot of your podcast review to score a free media database! instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j