How to Tap Gaming Platforms to Reach Gen Z Customers

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz. 

Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive into her strategy, what it costs to get started, and why personal care brands should be getting into gaming. Enjoy! And don't forget to drop us a review (TYSM!). 

P.s. sorry about Jasmine's audio quality here. Our bad!

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