How to Stay Relevant During the Consumer Brand Boom

Welcome Michelle Ranavat to Female Founder World!

 

Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage. 

Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute. 

LINKS

• Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
• https://www.ranavat.com/
• Book: The Effective Executive by Peter F Drucker

SHOWNOTES

03:10 When to upgrade your packaging

04:20 Launch marketing idea

07:50 Getting Hailey Bieber’s endorsement

12:00 Hiring to scale

15:00 The future of the beauty industry

16:30 Setting yourself apart through clinic testing

18:10 TikTok vs Instagram 

21:20 Curating a peer mentorship group chat