This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils Janse   In this episode, Nils Janse, founder of Delibr, explains how product professionals can integrate AI to enhance products and workflows.   During this episode, Nils discusses: The limitations and capabilities of GPT-3 and GPT-4 The applications for generative AI, evaluative AI and interactive AI An example of how Delibr uses AI to build PRD Prompt engineering approaches Want to Join Pragmatic’s alumni community?   You’ll get your free lifetime membership when you complete your first course—Foundations. In Foundations, you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.   Enroll Today   If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.

“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook   In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business.   During this episode, they discuss: Netflix’s latest changes and the impact The reaction in the market to the password-sharing crackdown Why businesses should avoid making customers feel like they are being punished with pricing changes The ways Netflix could approach the policy change differently How Netflix could improve its messaging and policy launch moving forward to earn goodwill with current and future customers Want to learn more from these Pragmatic Instructors? Enroll in Price You'll learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies. We'll teach you how to evaluate the competitive and market environment and its impact on pricing. Plus, you'll learn how to implement, track and measure pricing strategies. Learn More

“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they can act on it is vitally important. If the feedback is only shared with the CEO or with one department, then you're leaving a lot of opportunities on the table.” - Evan Klein.   In this episode of Pragmatic Live, Eddie Gordon, courseware designer at Pragmatic Institute, interviews Evan Klien about win/loss, customer feedback, and employee engagement programs.   Evan is the founder and CEO of Satrix Solutions. With a passion for voice of customer programs, Evan drew on his experience as the head of client satisfaction at a digital agency to create a business focused on helping B2B companies listen and respond to their most important constituents, including customers, prospective customers, former customers, and employees.   During this episode, Eddie and Evan discuss: How to implement systematic feedback processes Who should be included in customer satisfaction surveys and interviews How to share customer insights in a way the company will feel empowered to act on them Benefits of hiring a third-party voice of customer services Best practices for approaching win/loss interviews How to encourage customers to provide feedback and respond to survey or interview requests How employee feedback programs contribute to improving customer experience Enroll in Foundations In this course, you’ll learn the ins and outs of the Pragmatic Framework and how to approach win/loss analysis at your company. Learn More

"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a whole group.” - Teresa Brazen   In this episode, Pragmatic Instructors Cindy Cruzado and Teresa Brazen discuss how product managers and designers can work together to create intuitive, innovative products.   Cindy and Teresa will provide insights into: Why you should bring in design earlier in the development process How designers and product managers approach the development process differently Navigating the conflict between desirability, viability and feasibility Enroll in Pragmatic’s Design Course for Product Managers Learn how to create innovative, intuitive products that the market will embrace. Gain a human-centered approach to market problems, partner with designers, and deepen your understanding of target users. With the skills and knowledge gained through this course, you will be equipped to drive meaningful impact in your organization. Enroll now and unlock your full potential as a product manager.   Learn More   Enroll in Business Strategy & Design learn how to contribute to strategy conversations confidently, tie your design work to business outcomes, and align user-centered work to advance business objectives. With this course, you'll strengthen cross-functional partnerships and demonstrate the return on investment of your design work.   Learn More

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice.   During this episode, they discuss: The challenges product professionals will face when trying to implement change in their role and company How to get buy-in from the executive team to build a market-driven culture Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company How to manage through influence versus authority Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy. Enroll in Foundations If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones.   “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong person. So they defer to the perceived wisdom and expertise of others. In doing so, they abdicate their most important responsibility, which is to figure out what they need for that team to achieve its particular goals at that moment, at that company.” - Matt LeMay   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Matt LeMay, partner and principal product management consultant at Sudden Compass.   Matt LeMay is an accomplished product leader who has helped various companies enhance their product management practices. He co-founded Sudden Compass, a consultancy that has helped several organizations such as Spotify, Google, Clorox, and Procter & Gamble with customer centricity. He is also the author of Agile for Everybody and Product Management in Practice.   In this episode, Rebecca and Matt discuss: Hiring the right product manager for your team starts with understanding exactly what your company needs, not simply “what makes a good product manager.” The key quality Matt looks for during an interview with a prospective product manager Why you should switch from clarifying the role of product management to clarifying the goal of product management How to incorporate different frameworks into the hiring process Are You Looking For Your First (or Next) Product Job? Pragmatic Certifications Can Get You Hired.   Pragmatic’s product practice provides a full ecosystem of impactful, results-driven training and resources for product professionals and teams. Use our course selector tool to help you find the perfect learning path for your career goals. Learn More

“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the salesforce feels energized. The ultimate metric is business success, such as customer acquisition or growth.” - Ulli Appelbaum   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ulli Appelbaum, an independent brand strategist about positioning.   Ulli has over 20 years of experience developing communication strategies and positioning platforms for various clients. Ulli recently authored the [Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positioning, Faster](A Simple How-To Guide To More Compelling Brand Positionings, Faster)   They discuss: Ulli’s systematic approach to branding and positioning, including internal stakeholder interviews, competition analysis, and customer research. Types of positioning deliverables after completing initial research Why positioning can help you when things don’t go according to plan How to measure the success of positioning work Common problems that occur in positioning projects Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. Learn More

This episode is from our latest Product Chat webinar >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can you best identify the key elements of a launch and utilize evaluation to ensure you’re building upon each launch successfully. Join us as we welcome Trishna Sharma, Product Manager of Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can utilize to ensure you are driving powerful outcomes. In this conversation Trishna will share: The key components of what drives a successful launch according to a PM How to plan and execute launch strategies that remain streamlined and on track Metrics and Data Insights you can look to, to measure success and efficiency How to conduct evaluation techniques post-launch to ensure you are consistently improving

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson   In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.   Rebecca and Diane discuss: The people and teams that should be involved in a launch—but often aren’t Why you should use a launch readiness assessment rather than a launch checklist How to not lose control of a launch Why are product marketing managers often overlooked in the launch process Want to learn more about effective launches from Pragmatic Instructors like Diane? Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. Enroll Today

“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank Tait   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Frank Tait about how the Pragmatic Framework can help companies navigate the choppy waters of mergers and acquisitions.   Frank worked in educational technology software for more than 40 years and brought the Pragmatic Framework into approximately 17 different businesses (most of those were acquisitions). Now, he works as a strategic advisor.   Despite the difficulties of M&A, it offers a rare chance to quickly and directly impact an organization's economics. By mastering the Pragmatic Framework, you can boost your career and make a substantial difference to your organization.   During this episode, Rebecca and Frank discuss: When to build, buy or partner in the context of a merger or acquisition The three stages of determining whether or not to buy a company The value of a gap analysis during an acquisition or merger How to apply the Pragmatic Framework to M&A build a shared mission and understanding The role of positioning and segmentation during an M&A process Frank Tait is an active member of Pragmatic’s alumni community. How do you become a member of this growing and thriving product community? All you have to do is take your first Pragmatic course, and you’ll gain a free lifetime membership.   Enroll in Foundations In this course, you’ll learn the ins and outs of the Pragmatic Framework that Frank references during this episode.