“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith   You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation.   Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies.   During this episode, they discuss:

1. Why identifying a prospect urgency is a powerful approach to segmentation
2. The four levels of urgency: urgent, non-urgent, currently met, and none 
3. The role of core competencies when prioritizing segments
4. What whales & fire extinguishers can teach us about segmentation

Read Rod & Niel’s Latest Articles: Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
Is Your Product Channel Ready?   Enroll in Our Product Marketing Course to Learn More About Segmentation
In Pragmatic’s Market course, you’ll gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. And Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. Learn More