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Product Chats Podcast

Latest episodes

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Jan 24, 2025 • 41min

Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change?  In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project.  Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue.   Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies.   For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Jan 17, 2025 • 38min

Navigating Your First 90 Days in a New Product Role with Amy Graham

How can product managers set themselves up for success in the first 90 days of a new role?  This week we talk with Amy Graham, Pragmatic Institute instructor and product management expert, about best practices for navigating the critical first three months in a new job. Amy shares actionable strategies to build relationships, understand team dynamics, and map out an effective 90-day plan that balances learning with producing results.  From conducting a market knowledge audit to identifying internal influencers, Amy explains how product managers can quickly acclimate to a new organization while avoiding common pitfalls like making assumptions or bringing baggage from past roles. She emphasizes the importance of listening, adaptability, and establishing trust as foundational steps for long-term success.  Tune in to hear Amy’s expert advice on how to hit the ground running in your new role and drive meaningful impact from day one.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Jan 10, 2025 • 41min

Mastering Stakeholder Engagement for Product Success with Bruce McCarthy

How do you build trust and alignment with stakeholders to ensure product success?  In this episode of the Pragmatic Product Chat Series, we’re joined by Bruce McCarthy, renowned product management expert and author, to explore the often-overlooked art of stakeholder management. Drawing insights from his latest book Aligned: Stakeholder Management for Product Leaders, Bruce emphasizes that product management isn’t just about creating roadmaps and specs—it’s about fostering collaboration, building trust, and managing expectations across teams.  Bruce introduces key concepts like "sharp skills"—the soft skills critical for stakeholder engagement—and the "stakeholder canvas," a practical tool for mapping stakeholders and understanding their motivations. From co-creating strategies to navigating difficult stakeholder relationships, Bruce offers actionable advice to help product managers elevate their collaboration and communication skills.  Tune in to learn how to manage stakeholders effectively and align teams around shared goals for better product outcomes.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Dec 20, 2024 • 42min

Exploring the Transformative Power of AI with Kevin Dean

How can AI revolutionize the way businesses operate and innovate?  Kevin Dean, founder and CEO of ManoByte, helps you uncover the transformative potential of artificial intelligence (AI). With over 15 years of experience in AI-driven business transformation, Kevin shares how AI can turn overwhelming data into actionable insights, streamline operations, and improve customer experiences.  Kevin highlights real-world examples, including how Travelocity and HubSpot leveraged AI to drastically reduce customer service tickets and improve satisfaction. He also explains how AI tools can accelerate innovation, as shown by a client who refactored core application code in four months instead of three years.   From selecting the right tools to piloting AI initiatives effectively, Kevin offers practical guidance for integrating AI into your business strategy. Tune in to learn how to navigate the crowded AI landscape and use AI to shape the future of your organization.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Dec 13, 2024 • 36min

How Great Leaders Make Product Decisions with Phil Hornby

How do great product leaders consistently make impactful decisions?  In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Phil Hornby, seasoned product leader, coach, and technologist, to explore the frameworks behind effective decision-making in product management.   Learn how to prioritize the decisions with the highest leverage, balance intuition, data, and feedback, and empower teams to take meaningful action. Phil emphasizes the importance of bringing stakeholders along in the decision-making process, codifying key decisions into repeatable product principles, and implementing decisions with clarity and context to ensure alignment across teams.  Tune in to learn how to make smarter, faster, and more collaborative product decisions.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Dec 6, 2024 • 44min

Revolutionizing Design Through Context with Todd Bracher

What does it take to create truly differentiated products in a competitive market?  In this episode, host Rebecca Kalogeris sits down with Todd Bracher, founder of BRACHER and a leader in the world of industrial design and strategic innovation. With over 25 years of experience collaborating with iconic brands like 3M, Georg Jensen, and Issey Miyake, Todd introduces the concept of contextual design—a method that goes beyond aesthetics to consider the broader ecosystem of user needs, market dynamics, and organizational goals.  Todd shares insights from his new book, Design in Context: A Framework for Strategic Differentiation, and discusses how design can serve as a bridge between business objectives and end-user needs. From leveraging tools like the Market Efficacy Index to exploring groundbreaking technologies like UVC germicidal light, Todd demonstrates how design, when rooted in context, becomes a powerful driver of innovation and business success.  Tune in to explore the intersection of design, business, and science and learn how contextual design can transform your approach to product management and innovation.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Nov 29, 2024 • 42min

Replay: Using Storytelling to Elevate Your Content Marketing | Rachel Hernandez

Why does storytelling remain the cornerstone of impactful content marketing?  In this episode, Rebecca Kalogeris hosts Rachel Hernandez, Director of Brand Strategy at NextNet Media. Rachel shares her expertise in creating authentic, audience-centered content and the transformative power of storytelling in building lasting brand connections.  From using the Hero’s Journey framework to tailoring B2B marketing strategies, Rachel explores how creativity and authenticity differentiate brands in a crowded marketplace. She also discusses the evolving role of generative AI in content creation, balancing its benefits with the irreplaceable value of human creativity.  Tune in to rediscover the timeless principles of storytelling and learn how to craft content that resonates, builds trust, and drives engagement.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Nov 22, 2024 • 42min

Redefining CX with Cairo Kenan Marsh | Pragmatic Institute

What does it take to design customer experiences that truly resonate?  In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Cairo Kenan Marsh, founder and executive partner of Relativ*, to explore the critical role of relationship-driven customer experiences in today’s market. Cairo draws from his extensive experience working with major brands across the U.S. and Asia to explain why understanding customer problems is the foundation of creating impactful experiences.  The conversation uncovers the key differences between customer journeys and customer experiences, emphasizing that every interaction shapes a customer’s perception of a brand. Cairo highlights the need for businesses to design with both the tangible results customers want and the emotions they experience along the way. From blending data and creativity to navigating cultural differences in global markets, Cairo shares practical advice for companies looking to strengthen relationships and deliver meaningful experiences.  Tune in for actionable insights on measuring the ROI of experience investments, leveraging AI to personalize interactions, and navigating the nuances of B2B and B2C customer engagement.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Nov 15, 2024 • 37min

Overcoming the Unique Challenges of B2B Branding | Jim Pietruszynski

How do you activate a brand to create authentic connections with your audience?  In this episode, Jim Pietruszynski, CEO of SoulSight, shares the critical process of brand activation—bringing a brand’s identity, values, and messaging to life to deeply engage both B2B and B2C audiences. Soulsight is a brand design agency with over 30 years of experience building iconic brands for global leaders like Kraft Heinz, Coca-Cola, and Pfizer.   The discussion highlights the unique challenges of B2B branding, where more human touchpoints exist within an organization, making brand activation tricky. Jim also touches on the importance of aligning a brand’s story with its mission, avoiding shortcuts like influencer reliance, and fostering emotional connections that resonate long-term.  Tune in to discover strategies for communicating your brand, building authentic relationships with your audience, and creating change within even the most risk-averse organizations.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 
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Nov 8, 2024 • 43min

Knowing When the Price is Right | Mark Stiving

What’s the secret to setting prices that truly reflect the value you deliver?  In this episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris reconnects with pricing expert Mark Stiving for an in-depth look at how understanding value can transform pricing strategies. From Uber’s segmentation strategies to the “good-better-best” approach, Mark shares real-world examples and actionable advice to help you capture more value through strategic pricing.  Learn about the six key areas where you can identify pricing opportunities, and hear Mark’s recommendations on how to overcome the common fears around raising prices.   For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

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