“Your best messaging is often going to be the messaging that a customer gives to you.” -  Aneri Shah   In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional.   They delve deep into the importance of understanding your buyers and capturing the 'voice of the customer.' Shah brings forth her experiences from working with tech giants like Microsoft, Meta and insurtech company Ethos to shed light on successful product marketing strategies.   In this episode, Aneri further explains: The vital importance of deeply understanding your buyers for successful product marketing. How and where to utilize the voice of the customer The real value of in-product communication How she uses AI to help with messaging If you want to delve deeper into these topics and understand how to make your products more customer-centric, enroll in Pragmatic Institute's Market course. You’ll learn how to thoroughly understand your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More

“Even one conversation with one customer can be so impactful to what we can deliver.” - Daniel Alleyne   In this episode of Product Chats, Rebecca Kalogeris, VP of product strategy at Pragmatic Institute, interviews Daniel Alleyne, a former Deloitte consultant and current product manager at Ivy Charging Network.   The discussion centers around Daniel’s non-linear journeys to product management and highlights the significant impact of curiosity and market research.   They discuss: The pervasive nature of imposter syndrome in product roles, particularly among those who have followed non-traditional paths, and its role in fostering ongoing learning and personal growth. Effective strategies to underline the importance of market research and secure buy-in from stakeholders and leaders. Approaches to building trust within organizations to garner the time and resources necessary for comprehensive market research. Techniques to continually demonstrate value during the market research process, ensuring sustained support and investment. Interested in diving deeper into market research and building your product management skills? Enroll in Pragmatic’s Foundations course, where you’ll thoroughly understand your buyers and how they like to buy so you can build the product marketing strategies that deliver results. >> Learn More

“Break the communication barriers to your organization with data.” - Paul Meresanu   In this episode, Georgina Donahue, director of community at Pragmatic Institute interviews Paul Meresanu, the director of product management at Jedox Cloud Platform, on incorporating data into product strategies.   Paul Meresanu is an experienced product leader with knowledge in leading product management teams in software, SaaS, and B2B companies on a global scale, ranging from small startups to established enterprises. So listen in while Paul shares stories demonstrating why data is a powerful ally for product managers.   Paul is also a 2023 ambassador for the Pragmatic Alumni Community. He leads the “Data Insights” group.   In this episode Georgina and Paul discuss: Using data to make decisions when choosing a path for a product or starting a new product? How to encode and decode qualitative data Tools for managing qualitative data Keep Learning with Pragmatic’s Insight Course   In this course, you’ll learn a grounded and actionable approach to incorporating data into product practices and decisions. You also learn how to employ a scalable and repeatable process for successful data projects, and strategies to strengthen roadmaps, go-to-market plans, presentations and more with data. Learn More

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date information within your roadmap can lead to missed opportunities, wasted time, and potential revenue loss.   In this episode, Mina Hanna, a senior product manager in FinTech at Verizon, shares invaluable strategies and approaches for effectively implementing roadmaps.   Mina emphasizes the importance of strategy alignment, understanding business objectives, stakeholder management and effective communication.   During this episode, Mina: Provides practical examples and insights on creating roadmap clarity Explains setting realistic timelines Demonstrates collaborative tools Keep learning about roadmaps by enrolling in Focus. Learn how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Enroll Today

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.   In this episode, Rebecca and Ross discuss: How product marketers can build credibility The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue) Why product marketers should participate in sales calls   Do you want to learn how to measure your strategies against the metrics that matter most to your organization? Enroll in Market. In Pragmatic’s Market course, you’ll learn how to align across go-to-market teams, gain expert buyer knowledge, build consensus for marketing plans, and measure effectiveness. Learn More

In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.   Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.  

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively.  They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers. The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your product management skills to the next level. Do you want to learn how to be more market-driven? Enroll in Foundations You’ll learn how to understand the market and its problems, use that knowledge to build and sell products people want to buy, and master the Pragmatic Framework to bring successful products to market. Learn More

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula   What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question.   Erica is a passionate learner and an expert in creating learning experiences that motivate and engage adults. She finds joy in exploring new subjects and acquiring knowledge and loves nothing more than sharing that knowledge with others in a way that inspires and motivates them.   They discuss: What is instructional design How Pragmatic helps students implement their training after they’ve completed a course The impact collaborative learning has on outcomes What is problem-based learning Why certification exams help with the long-term transfer of knowledge and skills Ready to transform your organization into a market-driven powerhouse? Enroll your product teams in Foundations today. They’ll learn to uncover market problems, develop buyer and user personas, and create a winning positioning strategy.   With 7.5 hours of lectures, group discussions, and practical exercises, they'll gain the skills and tools needed to become a market-driven product professional. Learn More

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.   Ian and Eric Discuss: The three common pitfalls of market research How Aha! prevents market research from getting lost in digital drawers The three-prong test to validate and prioritize problems (and a tool to help) Aha!’s product value scorecard and idea portal How to effectively bring market insights to the development and design teams How to get buy-in for a new roadmapping tool About the hosts: As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposeful and inspiring learning experiences.   Erik Johnson is a seasoned Scrum Master with extensive experience in project management and software development. He's also incredibly passionate and exceptionally knowledgeable about sharing his in-depth knowledge of Aha!’s product development tools.   Improve Your Product Strategies with Training from Pragmatic Enroll in Foundations and learn how to identify market problems, uncover strategic opportunities, develop buyer and user personas, and create a positioning strategy. Learn More

“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews Kirsten Van Detta, group product manager at LinkedIn, about improving the PM/Engineering relationship.   Kirsten Van Detta is a passionate product manager with a diverse project management and business analysis background. She discovered her love for product management when she landed her first role leading a team for a flagship CRM that was sold to external customers. Since then, she has worked on products of all sizes, from large enterprise-scale products to smaller projects for universities.   Currently, Kirsten is working at LinkedIn, where she is focused on sales technology. She thrives in the product management role because it allows her to do everything she loves, from developing strategies to executing and delivering projects. Her experience has given her a unique perspective on the tension between product managers and engineers.   In this episode, Rebecca and Kirsten discuss: What engineers need from product managers Communication strategies to better collaborate with engineers Why advocating for the product is also advocating for your team How to repair your relationship with the engineering team if it isn’t ideal Do you want to learn more about navigating roles and responsibilities? Enroll in Foundations You’ll learn how to understand the market and its problems, use that knowledge to build and sell products people want to buy, and master the Pragmatic Framework to bring successful products to market. Learn More