Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company. They discuss How the courses help Steve answer the question: "How do I turn professional services into more of a product." His lessons from the Design course How he uses the Pragmatic Alumni Community to build his network and talk through ideas. Additional Resources Foundations on Demand Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community. Course Overview: Understand the market and the problems it faces Use market knowledge to build and sell products people want to buy Master the Pragmatic Framework and the activities needed to bring a successful product to market Learn to listen to the market, prioritize projects and drive result Learn More

“I know it's going to change our jobs —  the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into product management and marketing is no longer a futuristic idea but a present reality."   Join host Rebecca Kalogeris and Pragmatic Instructor Will Scott in this episode as they discuss the transformative impact of generative AI tools like ChatGPT on product management and marketing.   During this episode, they explore: Generative AI as a Collaborative Partner: The role of AI as a remarkable technology that assists in positioning, persona development, problem identification, and marketing language. AI and Human Balance: A discussion on the differentiation and value addition through human expertise in the AI-driven content era. Future Potential: The acceleration of innovation in product management and marketing and the potential risks and cautions. Prompt Engineering: How generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes. Prompt Engineering and Discovery Process: Exploring how generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes. Workshop Highlights: An overview of AI for Product Professionals, a hands-on training workshop focusing on mastering ChatGPT and prompt engineering. Unlock the Power of Generative AI in Your Product Lifecycle – Join the Workshop Today!   Are you ready to dive into the world of generative AI and master the art of prompt engineering?   Pragmatic Institute’s newest hands-on training, AI for Product Professionals: A Comprehensive Workshop on ChatGPT and Prompt Engineering, will transform your approach to product management.   What you’ll gain in this course: An understanding of AI and its capabilities and limitations. Strategies to streamline workflows Advance prompt engineering tactics to apply in practical scenarios Learn More & Enroll

"What continues to be the biggest struggle for product people is the amount of time spent on the day-to-day that does not enable them to spend the time on the strategy… Unfortunately, we are just often bogged down by the tyranny of the urgent," - Rebecca Kalogeris   Join host Charles Topping in this reflective episode as he talks to Rebecca Kalogeris, the former Vice President of Product at Pragmatic Institute (and the current Product Chat Podcast host). Rebecca shares her unique insights into the world of product management and Pragmatic Institute's evolution.   During this episode, they explore: Pragmatic's Legacy: The transformation from a small visionary idea into a global institution, driven by consistency, passion, and deep knowledge of a market problem. Challenges in Product Management: The ongoing struggle to balance daily operations with strategic thinking and the consistent issue known as the "tyranny of the urgent." Reflections on Career and Industry: From the rise of agile and SaaS to personal career decisions, reflections on changes, growth, and the intersection of product and brand. Pragmatic's Alumni Connection: The powerful alumni base makes Pragmatic's community unique and engaging. The Art of Writing: Rebecca's journey as a head copywriter, the secret to good copy, and the joy of crafting precise positioning statements. Unlock Your Product Potential with Pragmatic Institute's Courses   With a history of shaping product professionals and fostering team alignment through consistent training, Pragmatic Institute offers a suite of courses and an ecosystem of resources to elevate your product management skills. Dive into market-driven decision-making, value-based pricing, and more. Learn from an institution is passionately committed to product excellence.   Learn More

“Pricing fences are the implementation methodology around how we do price segmentation,” Mark Stiving   In this episode of Pragmatic Product Chat, host Rebecca Kalogeris and pricing expert Mark Stiving, founder of Impact Pricing, explore the multifaceted concept of pricing fences. Together, they delve into the importance, practical application, and nuances of pricing fences.   Key Takeaways: Understand the role of pricing fences in implementing price segmentation Learn how pricing fences can be applied in different scenarios Discover the underlying principles, various methodologies, and real-world applications Take Your Pricing Skills to the Next Level with Pragmatic's Pricing Course Ready to dive deeper into pricing strategies? Pragmatic's Pricing Course (PRICE) offers hands-on lessons in value-based pricing, subscription models, market differentiation, and more. In just 7.5 hours, you'll gain the skills to align pricing with your corporate strategy, optimize revenue, and outpace the competition. Don't miss this opportunity to learn from the experts.  Learn more and enroll today!

"You do not just want to copy and paste what you're taking out of AI and use it as the final product” - Dan Corbin   In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design.   Dan explains how AI tools like QoQo, Kraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight is critical to validate AI outputs for inaccuracies.   Key insights: AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists. Use AI to collaborate with cross-functional partners, not circumvent them. Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality. Learn How to Apply AI in Your Product Strategies In Pragmatic’s intensive 1-day workshop, AI for Product Professionals, you’ll develop a comprehensive understanding of generative AI and how to apply it for product advantage. Learn more and enroll

“When you're using AI, it's not magic. It's a tool. Ultimately you are still in charge, and you are still responsible and accountable for what's being produced,” - Jasmine de Gaia   In this Product Chat, we sit down with Jasmine de Gaia, Head of Customer Data Strategy at Wells Fargo, for an in-depth look at how AI revolutionizes product strategy and development.   Jasmine shares tangible examples of how organizations can utilize AI to increase margins, reach new markets, enhance existing products, and develop new transformative offerings.   In this fireside chat, she discusses: How AI influences the way product executives and C-suite leaders think about product strategy and new product development The pros and cons of using a trained model versus public models How to stay a step ahead in AI Learn How to Use AI in Your Product Strategies In this intensive 1-day session taught by industry experts Nils Janse and Will Scott, you'll develop a comprehensive understanding of generative AI and how to apply it for product innovation and strategic advantage.   Through hands-on exercises and real-world examples, you'll learn proven techniques for prompt engineering to drive meaningful outcomes.   Learn More & Enroll   (But hurry, seats are limited)

I think elevator music exists for a reason, but isn't really what you should strive for” - Kirsten Butzow   What do the phrases “thinking outside the box,” “give 110%,” and “new normal” have in common?   Answer: They. Mean. Nothing.We’ve overused these phrases so much that they, at best, mean nothing and, at worst, harm your messaging. In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause and why we should stop using them.   They discuss: What to say instead of common corporate jargon Why corporate speak drifts out to the marketplace Why you shouldn’t work 110% Want to Improve Your Efficiency as a Product Manager? Enroll in Foundations Our battle-tested framework helps product professionals learn how to listen to the market, prioritize projects and drive results. Take your first step to becoming truly market-driven by enrolling today.

“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski. In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing. They also discuss: Why product managers should deeply understand pricing Where people go wrong when they are working on pricing strategy How to establish a clear understanding of how your customer's value that’s not based on opinion The role of competitive analysis in building a pricing strategy Why Dan doesn’t recommend freemiums (but does recommend free trials) Ready to master the art of pricing? Learn how to set the right price for your products and services, understand your customers' willingness to pay, and maximize your profits. Learn More

"Understanding precisely why your users are happy or frustrated should inform the product roadmap and your continuous improvement efforts are likely to enhance your company's reputation." - Evan Klein In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success. The conversation revolves around the importance of data-driven decision-making, focusing on key data points businesses should monitor. Evan also emphasizes the significance of staying attuned to customer sentiment and discusses the best practices for obtaining unbiased and unfiltered feedback from customers. In this presentation, Evan discusses: Benefits of a strong user experience The purpose and how to conduct a key driver analysis Why humans (not machines or AI) should be responsible for thematic analyses Risks of data quality and reliability Who should conduct customer interviews and other best practices Unlock Your Product Management Potential Dive into Pragmatic Institute's Foundations course to master market understanding and product building. Earn a PMC certification and access invaluable tools and resources.  Ideal for aspiring and seasoned product managers. Learn More

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.   Don't forget! - Each and every Friday, we hold live AMA's that you can take part in! Visit pragmaticinstitute.com to learn more. Watch our previous sessions HERE.