"Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is absolutely crucial." - Mike Smart   Mike Smart is a seasoned product consultant specializing in accelerating product sales growth and developing market-driven practices for better business outcomes. He is the founder and managing principal at Egress Solutions and has served as an advisor for multiple startups.   Key Takeaways:

• Strategic Planning Insights: Mike delves into the critical aspects of strategic planning for the year 2024, focusing on market dynamics, customer validation, and the crucial role of data analysis.
• Four Pillars of Success: He elaborates on the four pillars of strategic planning: aligning with business strategy, in-depth market research, rigorous data analysis, and the efficient use of technology and resources.
• Expectation Management: Emphasizing communication, Mike discusses the importance of managing expectations throughout the planning process.

Mike’s expertise provides a clear guide for professionals aiming to lead in a rapidly evolving market landscape, making it a must-listen for those seeking to enhance their strategic planning skills.   Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.