How to Hone Your Product Release Stories to Make You Irresistible to the Media

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"Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy

In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle.

Key Takeaways:

·     Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests.

·     Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative.

·     Sharing media coverage with leads and customers can boost conversions and retention by leveraging the credibility that comes with earned media.

About Mickie Kennedy: Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping businesses increase their visibility and credibility and he’s here to share some valuable insights about how to hone your product release stories to make you irresistible to the media.

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