We are excited to have Alex Rainford, an experienced Senior Product Marketing Manager from Hubspot, on this episode. Alex will share insightful strategies to boost growth by aligning marketing efforts with your target market's needs to drive real results.   This episode is from a recent webinar, and you can watch the replay.   In this episode, Alex explains:

• How to gain alignment in an organization for marketing efforts
• Leveraging the 30, 60, 90 feedback rule
• What it means to use agile marketing plans
• Key components of positioning to communicate value
• Finding growth areas

During this conversation, Alex recommends two resources:
Tools for Seeing Competitor Ads
Alex’s Favorite Book for Marketing Wisdom   Learn More with Market   If you're passionate about aligning marketing strategies with business goals like Alex, then our Market course is your next step! In this course, you’ll learn how to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.   Check out the course