“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski.
In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing.
They also discuss:

• Why product managers should deeply understand pricing
• Where people go wrong when they are working on pricing strategy
• How to establish a clear understanding of how your customer's value that’s not based on opinion
• The role of competitive analysis in building a pricing strategy
• Why Dan doesn’t recommend freemiums (but does recommend free trials)

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