Deconstructor of Fun

Maayan Eshkol, Monetization Economy Lead at Supersonic, shares her expertise in hybrid-casual game monetization. She delves into the intricate balance of integrating ads and in-app purchases, emphasizing player segmentation and strategic timing for monetization. Maayan explains how to use progress friction to offer incentives, the importance of embedding monetization from day one, and how dynamic tuning can enhance player experiences. She also addresses misconceptions about monetization and outlines the pivotal role of game economists in achieving a healthy game economy.

Pim De Witte, founder of General Intuition and Medal.tv, shares his bold decision to decline a $500 million offer from OpenAI to focus on a game-centric AI lab. He discusses how world models could revolutionize game engines and the unique role games play in developing intelligent systems. De Witte emphasizes the changing landscape of game design, where designers will evolve into world creators, and explores the strategic need for AI integration early in gaming studios to thrive in a competitive market.

Dive into Apple's $2 billion legal struggles and the implications for the tech industry. Halo's unexpected jump to PlayStation prompts a lively debate about console exclusivity and corporate strategy. EA faces scrutiny as it halts transparency amid mixed earnings. Amazon restructures its game studios while tackling genre challenges. The impact of AI on gaming investments is examined, alongside a retrospective on Pokémon TCG Pocket's first year. Get ready for insights on gaming trends, corporate maneuvers, and bold predictions!

Karen Levy, Director of Creative Business Operations, shares her insights on scaling user acquisition in mobile gaming. She emphasizes that great creatives alone don’t ensure success and discusses the nuances of effective ad strategies. Topics include the impact of AI on creative production, the importance of UGC-style ads, and the need for multiple iterations to find winning elements. They also touch on the significance of player motivations and data-driven creative strategies for optimal monetization.

Guy Agiv, Director of New Games at Supersonic, shares his expertise in hybrid-casual game design. He dives into the core loop structure that entices players and maintains their interest over time. Agiv reveals three critical success signals: marketability, stickiness, and conversion. He emphasizes the importance of simplicity for retention, and outlines a five-step journey from prototype to global launch. Additionally, misconceptions about game development are debunked, and he discusses how effective collaboration between publishers and developers enhances the game creation process.

In this enlightening discussion, Igor Beraslavski, General Manager at Supersonic, shares his insights on hybrid-casual game publishing. He explains how the genre has evolved, balancing marketability with deeper engagement. Igor discusses what publishers seek when partnering with developers, emphasizing quality over quantity. He also highlights geographic hotspots for talent and the importance of spotting market trends. The conversation offers valuable tips for developers on how to get noticed and succeed in a competitive landscape.

Ben Feder, former CEO of Take-Two Interactive and now founder of Tirta Ventures, dives into the evolving landscape of gaming and AI. He shares insights on how AI is reshaping creativity, the unique challenges facing founders, and the potential for new entertainment franchises driven by intelligent NPCs. Feder argues that games blend technology and creativity like no other sector and discusses talent shifts from the West to emerging regions. He also explores the myths of operational VCs and the future of creative roles in gaming.

Stan Kwan, Managing Director at BetaHat and expert in consumer insights, joins to explore the gaming industry's latest shifts. They dive into Battlefield 6's launch and marketing successes, dissecting its strong early sales. A game-changing ruling on Android's payment links could transform monetization, while Unity's new cross-platform payments stirs up developer strategies. The conversation also touches on General Intuition's $134M funding for AI advancements and Rovio's restructuring amid industry trends.

Daniel Ahmad, Director of Research & Insights at Niko Partners, and Lisa Hanson, CEO and Founder of Niko Partners, delve into the dynamic Asian and MENA gaming markets. They discuss China's evolving policies and opening up to foreign studios, while highlighting India's growth potential and monetization strategies. The conversation also explores the emerging role of female gamers in MENA and the cultural sensitivities around mature titles like GTA V. Additionally, they shed light on Southeast Asia's unique monetization strategies and the region’s quick adoption of generative AI.

This week dives into a call for collaboration from Supercell's CEO amidst Ubisoft's nepotism controversy stirring leadership culture debates. Netflix is gearing up for living room dominance with new smart TV party games. Exciting hints about PlayStation 6 suggest revolutionary AI-driven graphics. Meanwhile, Battlefield and Call of Duty clash yet again in sales performance, and Disney enters the crowded match-3 market with its latest game, Magic Match. Join in as they unpack the business moves shaping the gaming landscape!