Deconstructor of Fun 284. Why Everyone Wants to be the Next Mistplay with Aaron Thandi, CCO of Mistplay
May 14, 2025
In this engaging chat, Aaron Thandi, CCO of Mistplay, dives into innovative strategies for user acquisition and retention in mobile gaming. He shares how loyalty programs and AI enhance personalized experiences, driving gamer engagement. Thandi discusses Mistplay's unique approach to rewarding users, which fosters longer playtimes. He also addresses global expansion tactics, emphasizing the need for market localization and strong developer relationships. Additionally, he reflects on the future growth opportunities in emerging markets while sharing insights into player behavior.
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Loyalty's Growing Power
- Loyalty platforms rely on one-to-one relationships with users to foster trust and personalization.
- Gamification, AI, and mobile-first design power an expected $150 billion loyalty industry by 2029.
High-Value Loyalty Users Rise
- The pool of gamers using reward-based systems is growing, with more high-value users now present.
- Mistplay focuses on quality over quantity, leveraging AI for strong LTV and cost-effective user acquisition.
Geo-Customized Game Catalogs
- Game preference and engagement vary highly by geography, so Mistplay curates games by market and user interest.
- Their AI delivers personalized game recommendations tailored to different regions and player preferences.