In this engaging chat, Aaron Thandi, CCO of Mistplay, dives into innovative strategies for user acquisition and retention in mobile gaming. He shares how loyalty programs and AI enhance personalized experiences, driving gamer engagement. Thandi discusses Mistplay's unique approach to rewarding users, which fosters longer playtimes. He also addresses global expansion tactics, emphasizing the need for market localization and strong developer relationships. Additionally, he reflects on the future growth opportunities in emerging markets while sharing insights into player behavior.
