Insights on Mobile Game Marketing and Retention Strategies

Mishka Katkoff interviews Aaron Thandi, Chief Commercial Officer at Mistplay, discussing the innovative approaches to loyalty-driven user acquisition and retention in the mobile gaming industry.

They explore how Mistplay has established itself as a leader in rewarded engagement, the importance of personalized user experiences, and the strategic methods behind their global expansion.

The conversation also delves into the role of AI in enhancing user engagement and the future opportunities for growth in emerging markets.

Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz00:00 Introduction to Misplay and Its Market Position04:11 Understanding Loyalty and Reward Systems08:02 User Acquisition and Retention Strategies10:52 Game Catalog and User Engagement14:26 Geographic Expansion and Market Localization17:32 Future Roadmap and Innovations20:15 Building Strong Developer Relationships23:18 Rapid Fire Questions and Conclusion33:14 Work with DoF!