Deconstructor of Fun TWIG #332 Finland’s Game Industry Woes, Supercell's Transmedia Moves and Roblox's Commercialization
May 23, 2025
Ethan Levy, a former Gacha Master and current UGC Vanguard at GameFam, dives into a whirlwind of gaming industry topics. He discusses the controversial state of Finland’s game awards and the ongoing legal battle between Epic Games and Apple. Levy sheds light on Supercell's exciting transmedia ventures, including an animated series tied to Clash of Clans and its strategic use of AI in development. The conversation also explores Roblox's new in-game shopping features and their impact on user-generated content economies, revealing the future of gaming monetization.
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Finland's Industry Struggles Exposed
- Finland's game awards highlighted studio struggles, including layoffs and closures.
- The industry is underwater, risking Supercell becoming the only major player left.
Epic's Principled Fortnite Fight
- Epic Games fought Apple for years to bring Fortnite back to iOS.
- Their stand was principled, forfeiting revenue for long-term ecosystem benefits.
Supercell's Transmedia Risks and Rewards
- Supercell's new Netflix animated series is fun but likely a business distraction.
- Transmedia projects often raise egos yet rarely yield positive ROI.