Deconstructor of Fun EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling
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May 5, 2025 Maor Sason, CEO and co-founder of AppCharge, dives into the groundbreaking Epic vs. Apple ruling, reshaping the mobile gaming payment landscape. He highlights how developers can benefit from linking to external payment methods, especially small to medium-sized studios. Strategies for enhancing user engagement and optimizing payment processes are crucial. Sason emphasizes the importance of customer loyalty programs and quick adaptation to thrive in this evolving market. This conversation offers valuable insights for developers navigating the new era of mobile payments.
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Epic vs. Apple Ruling Implications
- The Epic vs. Apple ruling allows developers in the US to link to external payment methods within their apps freely.
- This significantly reduces Apple's control and fees on in-app payments for small to medium studios.
Size Shapes Payment Strategy Benefits
- Larger publishers benefit from existing web shops by driving users to their own payment platforms more efficiently.
- Smaller studios now more easily set up web shops but have to catch up in optimization and scale.
Act Fast on External Payments
- Integrate external payment links immediately to capitalize on the ruling while it's effective.
- Also build and promote direct-to-consumer web stores for long-term success regardless of court outcomes.