EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling
Deconstructor of Fun
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Optimizing Web Store Flows and Payment Strategies
This chapter explores how both small to mid-sized studios and larger publishers can optimize their web store flows to enhance user experience and conversion rates. It discusses the implications of a recent ruling related to customer lifetime value and payment options, highlighting strategies for developers to adapt and increase market share. Additionally, it examines the role of direct-to-customer strategies, the significance of payment links, and the importance of community building and loyalty programs in maximizing revenue.
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