

TWIG #330 The App Store Endgame, Roblox’s Growth Playbook and GTA 6 Trailer Dissected
7 snips May 9, 2025
The discussion kicks off with a dive into transmedia storytelling and its highs and lows. The highly anticipated GTA 6 trailer is dissected, revealing much about its release strategy. Roblox's impressive growth and pricing tactics are scrutinized, while the acquisition of Super Social by Super League sparks conversations about market dynamics. Insights into the ongoing Epic vs. Apple legal drama hint at a shift in app store economics, and Overwatch's new stadium mode adds an exciting twist to the gaming landscape.
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Dream Games VC Exit Insight
- Dream Games' VC exit valued the company at $4.5 billion, focusing on liquidity without founders losing control.
- This exit highlights Turkey's strong mobile gaming ecosystem dominated by profitable, puzzle-focused companies.
Roblox Growth and Pricing Methods
- Roblox continues growing with nearly 100 million DAU on track for summer, notably retaining and acquiring users over 13.
- They leverage price discrimination and floor pricing to enhance monetization in their UGC avatar marketplace.
Boost Gameplay with Conditional Stats
- Use conditional stat changes to enhance gameplay depth and strategic variety.
- These adjustments increase content productivity by modifying player stats based on in-game actions.