Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Nov 7, 2023 • 7min
How to Spend on Marketing the Right Way
The podcast discusses how to spend on marketing in a tough economic period. It emphasizes being methodical and profitable rather than solely focusing on growth. The importance of discipline and efficiency in marketing is highlighted, along with the benefits of slow and steady marketing. The podcast also mentions the significance of being smart and avoiding pitfalls, such as buying cheap attention in the current economy.
Nov 6, 2023 • 8min
How to Get Out of YouTube Jail (is there one?)
The podcast discusses the concept of 'YouTube Jail' and shares stories of YouTubers who overcame challenges to find success. They highlight the importance of engagement metrics, quality content, and being on par with other videos in the niche. The podcast also explores the changing landscape of YouTube, increased competition, and the need for consistency and value. Examples of successful creators are shared, emphasizing patience and recognition.
Nov 5, 2023 • 9min
This Will Crush Your Marketing if You Don't Take It Seriously
The podcast discusses the importance of fostering a culture of experimentation in marketing, continuous testing and retesting for long-term success, the influence of founders in driving marketing experimentation, challenges with implementing changes as a company grows, and adapting marketing strategies in different countries.
Nov 4, 2023 • 8min
The Powerhouse Role That Is Growing in Popularity
The podcast discusses the growing popularity of the Chief of Staff role in companies and the benefits it brings. They mention 'The Great CEO Within' book, share personal experiences, and highlight the qualities to look for in a Chief of Staff.
Nov 3, 2023 • 9min
Behind the Scenes Business Trends We Are Seeing
Trends in the business world: hiring employees from other countries and different time zones, CEOs taking control, culture as a moving average, acquisitions during downturns, focus on efficiency, popularity of decentralized models.
Nov 2, 2023 • 10min
How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)
The podcast shares insights on making a podcast more popular, including showcasing all episodes in the feed, focusing on retention, recording in person for higher quality, using popular keywords in titles, and trading impressions for promotion. It emphasizes the importance of good ideas and targeting a broad market to attract more listeners.
Nov 1, 2023 • 8min
The Crazy New Way of Doing Infographics at Scale
They explore the innovative approach to creating infographics at scale using AI, discussing their experience with Chat GPT and DALL-E integrated with Canva. Challenges include flow and design, but they acknowledge the rapid improvement of AI technology. They emphasize the need for human involvement in maintaining superior design quality.
Oct 31, 2023 • 8min
The Secret to Getting 10M+ Views on YouTube Shorts
Jenny Hoyos, an 18-year-old YouTuber, reveals the secret to getting over 10 million views on YouTube Shorts. Key topics include the importance of storytelling and editing, using mass consumer topics and clickbait, driving traffic to other platforms, and keeping viewers engaged by dragging out the answer. The optimal video length for YouTube Shorts is around 34 seconds.
Oct 30, 2023 • 9min
Why You Shouldn't Optimize for 1 Million Subscribers
Optimizing for a large number of subscribers is no longer as important in digital marketing. Instead, focus should be on qualified subscribers who are more likely to become customers. Views and engagement matter more than sheer subscriber quantity. Social media content builds brand reputation, not direct customers. It is essential to optimize for views and engagement rather than fixating on subscriber numbers to avoid wasting time and effort.
Oct 29, 2023 • 14min
8 Most Game Changing Marketing Tools
In this podcast, they discuss game-changing marketing tools such as Opus Pro for creating viral content, Beehive for newsletter monetization, and Mailmodo for interactive emails. They also talk about Retention.com for email matching, AI-powered analytics solutions, and the importance of selecting a single tool for implementation. Other topics include AI insights for marketing optimization, call analysis with Gong, and republishing articles for SEO. They introduce the Humanistic AI tool and Scheduler AI tool, and emphasize the significance of understanding customer persona in sales.
