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Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition

Jan 16, 2024

Reflecting on the lessons learned in 2023, the podcast highlights the benefits of joining a network, iterating on content, and copying competitors to stay ahead. They emphasize the power of video, repurposing content, and discuss the importance of building an audience. With insights on LinkedIn ads, YouTube's potential, and Patrick's success story, this episode offers strategies for podcasting and business success.

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Introduction

00:00 • 2min

Expanding Reach, Increasing Competitiveness, and Iterating on Content

02:19 • 2min

Observations on Podcasts, YouTube, and AI Transcription

04:25 • 5min

Video vs Audio Preferences and Repurposing Content

09:05 • 6min

Patrick's Success Story: From Pricing Company to Content Creation

15:00 • 3min

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
(00:19) Joining a podcast network can help grow your podcast
(01:42) Many popular podcasts run ads to boost rankings and revenue
(02:25) Podcasting is becoming more competitive, requiring higher quality content
(03:24) Constantly iterate and improve your content to keep it engaging
(04:45) YouTube has long-term potential, focus on growing the channel
(05:59) Repurpose podcast content into text-based formats for more reach
(06:21) Discussion on audio vs. video podcast consumption
(07:17) Start with video for podcasting and repurpose for other platforms
(08:59) Copying competition can be a successful strategy, but improve upon it
(09:39) Discussion on the importance of building off existing knowledge and ideas
(09:58) Mention of Patrick Campbell's post on competitor research
(10:21) The dumbest piece of business advice
(11:06) Patrick Campbell's competitive intelligence program
(13:10) Patrick Campbell's progression in content creation
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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