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Your Personal Brand is Boring | Chris Do

Jan 17, 2024

Chris Do, discusses the power of personal branding, the effectiveness of masterminds as a business model, and the value of storytelling and finding the right mentor. He shares insights on scaling his mastermind, marketing strategies, and criteria for potential members. The conversation highlights the need for authenticity, vulnerability, and meaningful connections.

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Introduction

00:00 • 4min

Mastermind Groups: Challenges and Strategies

03:31 • 9min

Monetization Models and Promoting Podcasts

12:46 • 2min

Selling Dog Ramps and Coaching Inspiring People

14:33 • 6min

Reviewing the Current State of the Business and Setting Goals

20:57 • 4min

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to personal branding and the significance of authenticity
(01:00) Personal branding's demand for vulnerability and genuine audience connection
(03:05) Sam Evans inspires Chris Do to launch a mastermind
(04:20) Struggles and lessons learned in creating a successful mastermind
(06:26) Different approaches to structuring a mastermind
(07:37) Details about Chris Do's mastermind and its pricing
(07:58) Marketing and recruitment strategies for the mastermind
(08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
(09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
(10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
(12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
(13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
(14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
(17:28) Chris Do discusses his ambition for the mastermind component
(18:18) Chris Do updates on the current state of the business and plans for the future
(20:26) Chris Do shares the reach and engagement on social media platforms

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