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Year in Review: Marketing Breakthroughs and Lessons (Experiments)

19 snips

Jan 9, 2024

Topics include programmatic SEO and leveraging AI, caution against overhyping AI, posting quality content on social media, leveraging comments for increased reach on YouTube, adjusting content strategy based on platform algorithms, focusing on quality content and compounding growth, combining long-form podcast interviews with reels and shorts, importance of genuine engagement and quality content, and the need to not outsource and maintain quality.

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Introduction

00:00 • 3min

The Power of Consistent Quality Content on Social Media

03:26 • 3min

AI, Oracle Cloud Infrastructure, and LinkedIn Ads

06:52 • 3min

The Importance of Genuine Engagement and Quality Content

09:44 • 4min

The Importance of Not Outsourcing and Maintaining Quality

13:42 • 9min

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments)
(00:27) AI and programmatic SEO as a breakthrough for lead flow
(02:05) Overhyping of AI and the need for quality control
(03:00) Posting quality content on social media platforms
(04:37) Using X platform for multiple daily posts and converting to other platforms
(05:37) Leveraging comments for increased reach on YouTube
(07:33) Adjusting content strategy based on social platform algorithms
(08:44) Focusing on quality content and compounding growth
(09:10) Combining long-form podcast interviews with reels and shorts
(09:56) Exploring potential partnership for guaranteed views on marketing school
(10:12) Neil and Eric discuss the power of partnering with others.
(11:54) Neil and Eric talk about the importance of having a founder mentality.
(13:08) Neil and Eric discuss the need for founders to be involved in their businesses.
(14:56) Neil and Eric talk about the mistake of abdicating responsibilities.
(16:18) Neil and Eric discuss the importance of being fully engaged in the business.
(16:48) That’s it for today! Don’t forget to rate, review, and subscribe!

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