Marketing School - Digital Marketing and Online Marketing Tips

Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)

Jan 11, 2024

The podcast discusses the effectiveness of Google Ads, comparing click-through rates, conversion rates, and revenue generated. It also explores the return on ad spend for various social networks. The episode touches on the role of AI in advertising and the importance of human intervention. Furthermore, it delves into the value of business coaches and the factors to consider when paying for coaching services.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 4min

Analyzing Revenue and ROAS of Social Networks

03:31 • 2min

The Power of Google Ads, AI, and an Introduction to 'Murder 101'

05:49 • 2min

The Value of Marketing and AI in Advertising

08:18 • 12min

The Logic Behind Paying for Coaches

19:59 • 2min

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
(00:40) Average click-through rate, cost per click, and conversion rate for Google Ads
(01:13) Comparison of conversion rates for SEO and paid advertising
(01:42) Percentage of users who know they are clicking on a paid ad
(02:16) Average revenue generated for every dollar spent on Google Ads
(03:30) Revenue numbers and return on ad spend for different social networks
(05:57) Reasons why Google Ads is still more effective than other social platforms
(06:41) Discussion on the role of AI in advertising and the importance of human intervention
(07:37) Debate on the effectiveness of business coaches
(09:03) Differentiating between specific expertise and general business coaching
(10:46) Summary of the types of coaches to avoid and the value of experience in coaching
(11:18) Personal experience with business coaches
(12:23) Neil Patel questions the role of a business coach
(15:36) Eric Siu emphasizes the importance of working with experienced coaches
(16:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.