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What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

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Jan 8, 2024

Learn about the strategic approach to guide customers and stimulate impulse purchases. Discover the benefits of ranking #1 on Google, such as enhanced branding, high ROI, and press coverage. Emphasize the value of competitor analysis and adapting marketing strategies accordingly.

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ANECDOTE

Grocery Store Product Placement

Grocers place milk and eggs far back to force customers to walk past more items and buy impulsively.
This strategy boosts overall sales by exposing shoppers to snacks and other higher-margin products.

ADVICE

Upsell to Boost Profitability

Focus marketing efforts on upselling and increasing average order value to counter rising ad costs.
Encourage repeat purchases to boost lifetime customer value for sustainable growth.

ANECDOTE

Kids and Amazon Upselling

Kids influence grocery checkout impulse buys because parents find it hard to refuse sweets.
Amazon’s upsell prompts on Fresh purchases illustrate a clever digital extension of this strategy.

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In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
(00:07) Supermarkets strategically place products to increase sales
(02:10) Upselling and increasing average order value is key to marketing
(03:49) Amazon's upselling strategy is effective
(04:14) Importance of planning in marketing breakthroughs
(04:42) Benefits of ranking number one on Google
(07:37) SEO's compounding effect and black box nature
(08:48) Looking at competition when marketing isn't working
(09:24) Importance of analyzing what competitors are doing
(09:34) Learning from what is working for competitors
(10:04) Importance of competitive analysis in marketing
(10:36) Most people don't look at competitors' strategies
(11:05) Back to basics: analyze competition to improve marketing
(11:52) Estimations and budgets for potential traffic and sales
(12:07) Base, aggressive, and super aggressive traffic growth scenarios
(12:50) Seek outside help to gain perspective on marketing
(13:08) Larger corporations already know competition is doing better
(13:26) Negotiating prices in agency proposals
(13:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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