Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Dec 14, 2023 • 27min
How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss shares his success on YouTube without advertising bans. The value of long-form content and its ability to build trust. Mark Moss's strategy for creating engaging hooks. Transitioning to evergreen content and remote work. The future of marketing is a combination of earning and buying an audience. The power of personal branding and storytelling. Utilizing different platforms for different touch points.
Dec 13, 2023 • 7min
How We're Changing Up Marketing School in 2024
The hosts discuss the evolution of their podcast, from short daily episodes to longer ones. They plan to bring on guests and provide actionable insights to help their audience grow their businesses and careers faster. They emphasize the importance of adapting and improving in content creation. Collaboration and cross-pollination are essential for podcast growth. Don't forget to rate, review, and subscribe!
Dec 12, 2023 • 7min
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
Reddit's organic traffic increased from 69M to 200M visits per month due to user-generated content and the voting system. Google values firsthand experience and expertise. Content creators should focus on experience, expertise, authority, and trust to improve rankings. Marketers should think creatively and demonstrate double EAT for SEO success.
Dec 11, 2023 • 7min
Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)
Guest Steven Bartlett, an entrepreneur and YouTuber, shares his process that consistently generates millions of views per video. They discuss Bartlett's content strategy, his testing process for thumbnails and headlines, and his initial investment in driving views through sponsorships and paid ads. The podcast also explores building brand affinity and compares Bartlett's approach to other podcasters.
Dec 10, 2023 • 7min
Why You Don't Have an Audience
This podcast discusses why many people struggle to build an audience and offers tips on overcoming this challenge. They emphasize the importance of creating unique and fresh content, the need for consistency and experimentation, and the value of sharing personal journeys and experiences. Building an audience requires uniqueness, expertise, and a willingness to try new things.
Dec 9, 2023 • 7min
This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
Sam Sulek, a YouTuber with 2.3M subscribers in 1 year, defies conventional wisdom with daily, long-form workout videos. His authenticity and relatability are keys to his success. The podcast explores strategies for growing a YouTube channel and highlights the importance of starting and persevering.
Dec 8, 2023 • 8min
What's Old in Marketing Is New Again, and What's New Is Old
The podcast discusses the concept of "what's old is new again" in marketing, highlighting the importance of adapting industry-specific strategies to current market conditions. They give examples of how old marketing channels like direct mail can still be effective. They also talk about the limitations of relying solely on new techniques like AI-generated content and emphasize the importance of trust, authority, and expertise in creating valuable content.
Dec 7, 2023 • 7min
How to Deal with Ad Fatigue
Learn how to combat ad fatigue by changing up creatives, testing different call-to-actions and hooks, expanding targeting, utilizing different ad formats, and remarketing to non-converters.
Dec 6, 2023 • 7min
Why Neil & Eric Are Going Harder on Written Content Now
The podcast discusses the hosts' strategy of going harder on written content, particularly tweets, to gauge audience engagement. They highlight the advantage of quickly testing and tracking traction on Twitter and leveraging successful written content for blog posts and videos. The hosts emphasize the importance of organic reach on platforms like LinkedIn and the potential of written content for building trust. They recognize the need to double down on writing skills and recommend focusing on written content for 2024.
Dec 5, 2023 • 6min
The TikTokification of Everything
The podcast discusses the 'Tiktokification' of social media platforms with a focus on copying successful strategies and giving credit. They explore examples of Instagram and other platforms adopting TikTok features, emphasizing the importance of staying competitive by embracing current trends. The hosts encourage marketers to learn and iterate through copying tactics, as long as it's done ethically.
