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Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
Mar 1, 2024
Discussing Uber's hidden $650 million business, the rise of deep fake scams, the importance of blockchain technology, and email marketing tips for 2024. Covering topics such as email open rates, list hygiene, and deliverability monitoring, with insights on blockchain investments and an email marketing playbook.
19:57
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Quick takeaways
- Uber's advertising success lies in a simple Google form funnel, emphasizing the power of uncomplicated business processes for optimal results.
- Deep fake scams highlight the need for enhanced security measures like blockchain technology to protect against evolving fraudulent activities and safeguard personal and financial identities in the digital realm.
Deep dives
LinkedIn Ads Target 70 Million Decision Makers
LinkedIn ads provide B2B marketers with access to over 70 million decision makers in one platform, simplifying targeted advertising efforts. This allows marketers to reach large, medium, and potential bigwig professionals efficiently for effective B2B messaging without needing an exceptionally deep voice for engagement.
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