Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Dec 25, 2023 • 17min
You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
Topics discussed include: best social media platforms for advertising, revenue breakdown from paid social channels, maximizing return on ad spend on different social channels, resurgence of direct mail as a marketing strategy, effectiveness of Facebook and Instagram lead ads, changing landscape of content creation towards shorter and more visual content.
6 snips
Dec 22, 2023 • 17min
AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
The podcast discusses using Twitter engagement to determine successful content, the benefits of marketing coaches, the effectiveness of text-based content on LinkedIn, and the potential of AI-assisted content creation. They also mention A/B testing video versus text content on LinkedIn. The hosts invite feedback and encourage listeners to rate, review, and subscribe to the podcast.
Dec 21, 2023 • 30min
What Vivan Tu is Doing to Make $25 Million in 10 years
Vivian Tu, also known as 'your rich BFF,' shares insights on personal finance and wealth-building, focusing on increasing earning power. She discusses her journey from Wall Street to successful salesperson, tax-saving strategies, and investing in index-tracking ETFs. They also talk about women investing and being flexible in partnership roles. Vivian's goal is to help people achieve financial independence and create a better future.
Dec 20, 2023 • 19min
Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)
The podcast discusses the release of Gemini, a powerful AI model surpassing GPT-4, and its potential impact on search engines and content creation. It explores the competition between ChatGPT and Bard, the implications of Gemini in real-time translations and scientific insights. The podcast also highlights the importance of human intervention in AI-generated content and discusses the recent AI scandal at Sports Illustrated.
7 snips
Dec 20, 2023 • 7min
How To Get Massive Reach on LinkedIn in 2024
Long-form text posts perform better than videos on LinkedIn in 2024. Engaging with comments on LinkedIn posts increases reach and engagement. Using a hook in the posts increases click-throughs. Repurposing content for LinkedIn is effective.
Dec 20, 2023 • 7min
$3.4B Thrasio Goes Bankrupt - What You Can Learn
Thrasio, a $3.4B aggregator buying Amazon businesses, recently went bankrupt. We discuss the risks of relying on one formula or platform, the importance of being cautious when scaling a business, and the negative consequences of unnecessary funding. Avoid getting too aggressive and always think things through.
Dec 20, 2023 • 7min
Performance marketing is NOT an investment. THIS is.
Should performance marketing be considered an investment? Airbnb CEO's decision to focus on building a great product instead of performance marketing. Paid ads are not long-term investments, but they can still benefit a business. Diversifying marketing channels is crucial. Paid ads are an arbitrage opportunity.
Dec 20, 2023 • 8min
This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
The podcast discusses the importance of prioritizing warm leads in sales development and engaging with them first. They highlight the need for personalized outreach instead of generic messages. The changes in email marketing and the importance of adapting marketing strategies are also discussed. A tool called Gong for lead engagement and account-based marketing is introduced. The podcast emphasizes the significance of adaptation and taking an omnichannel approach to marketing.
4 snips
Dec 15, 2023 • 7min
How Google and Meta Are Using AI To Make Ads Easier For You
Google and Meta are using AI to simplify advertising with tools like Performance Max and Advantage Plus. They generate image variations, optimize ads based on machine learning, and focus on unique images and headlines. Embracing AI is crucial for future marketing success.
Dec 14, 2023 • 27min
How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss shares his success on YouTube without advertising bans. The value of long-form content and its ability to build trust. Mark Moss's strategy for creating engaging hooks. Transitioning to evergreen content and remote work. The future of marketing is a combination of earning and buying an audience. The power of personal branding and storytelling. Utilizing different platforms for different touch points.
