Marketing School - Digital Marketing and Online Marketing Tips

How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

Mar 20, 2024

Influencers like Oprah and Marques impacting stocks, challenges faced by media companies, importance of experimentation in marketing, staying ahead in a changing landscape.

21:08

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Episode guests

Marques Brownlee

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Influencer marketing can dramatically impact stock prices, as seen with Oprah and Marques Brownlee.

Media companies face challenges like Vice's bankruptcy, emphasizing the need for strategic decisions for sustainability.

Deep dives

Power of LinkedIn Ads for B2B Marketers

LinkedIn ads offer B2B marketers a powerful platform to reach over 70 million decision makers in one place. Unlike deep voices or unsuitable advertising platforms, LinkedIn ads provide a targeted approach to connect with the right audience, making it an essential tool for B2B marketing strategies.

Introduction

1min

Influencer Impact on Market Values

5min

Challenges of Media and Newsletter Models and a Marketing Agency Promotion

2min

Marketing Strategies in a Changing Landscape

7min

Analysis of a Company's Traffic and Revenue Growth

2min

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
(01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
(03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
(05:49) Eric and Neil discuss the bankruptcy and downfall of Vice media company.
(09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
(12:40) Eric Siu shares the success of Semrush's SEO strategy.
(16:31) That’s it for today! Don’t forget to rate, review, and subscribe!

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Marketing School - Digital Marketing and Online Marketing Tips

How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Power of LinkedIn Ads for B2B Marketers

Influencer Impact on Stock Prices

Challenges Faced by Media Companies Like Vice

Remember Everything You Learn from Podcasts