Trevor chats with Marques Brownlee, known as MKBHD, a YouTube star renowned for his tech reviews. They dive into the challenges of nichification in the digital landscape and the rise of fake outrage online. Marques shares his thoughts on the ethical implications of AI and the struggle for diversity in tech review spaces. They also discuss the irony of tech leaders regulating device usage at home and the frustrations over the 'shittification' of products in an era of rushed innovation. It's an engaging look at the intersection of technology and authenticity.

Tech reviewer Marques Brownlee discusses his influence in the industry, creative process for videos like Apple Vision Pro and Tesla Cybertruck, income breakdown and advice for new YouTubers. Touches on the balancing act of YouTube & personal life, using AI tools creatively, and joining Ridge for new product launches

“Right now I have approximately 70-ish subscribers,” declared a teenage Marques Brownlee at the beginning of his 100th YouTube video back in 2009. Marques recorded his first of many product reviews earlier that year, after buying his first laptop. Quite simply, he wanted others to have more information about this computer than he did when he bought it. Since then, Marques has grown his channel, MKBHD, into a full-fledged business with more than 16 million subscribers and over 3 billion total views. He’s expanded beyond reviews too, posting interviews with well-known public figures like Kobe Bryant, Bill Gates and Elon Musk. This week on How I Built This Lab, Marques reflects on his journey as a content creator and how he turned a love of tech into a lucrative and sustainable business. Plus, he shares his philosophy for building a strong team – which interestingly enough, is inspired by an octopus...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to our newsletter for more creator stories: https://www.thepublishpress.com/On the first episode of 2022, Colin and Samir interview Marques Brownlee and learn about how he is building a modern-day media company.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Operators discuss Ridge partnering with tech YouTuber Marques Brownlee, embracing creator-led brands. They highlight the shift in marketing strategies, building relationships with influencers, and the future of organic content. The podcast delves into the value of authentic partnerships, the impact on brand credibility, and the importance of storytelling in content creation.

Creators like MKBHD, Mark Rober, and James Clear make strategic moves. Insights into creator collaborations and professional journeys. Discusses trends in brand partnerships and equity offers. Strategies for collaborating with other creators and building brand messaging. Evolution of habit formation app development and app launch strategies. Excitement for future podcast plans and coaching episodes.

MKBHD's partnership with Ridge as a creative partner and board member is explored, highlighting the evolving landscape of brand-creator collaborations. The discussion delves into empowering creators, investing in content creation, and the impact of equity in advertising deals within the creator economy. The hosts also touch on the importance of quality products and operational strategies in the business landscape.

Marques Brownlee, a self-taught YouTube creator, discusses how AI enhances his work and lowers barriers for creators. They talk about the arcs of technological progress, the power of electric vehicles, and what makes good technology.

Influencers like Oprah and Marques impacting stocks, challenges faced by media companies, importance of experimentation in marketing, staying ahead in a changing landscape.

Waveform with Marques Brownlee, coming soon!From the mind of Marques Brownlee, better known as MKBHD, comes Waveform, a tech podcast for the gadget lovers and tech heads. MKBHD has made a name for himself on Youtube reviewing everything from Apple iPhones, Samsung Galaxys, the newest laptops, digital cameras and even Tesla electric cars. Pulling from over 10 years of experience covering the tech industry, MKBHD will keep you informed and entertained as he takes a deep dive into how the tech industry keeps evolving and what deserves to get your hard earned cash. New episodes every other week.  Learn more about your ad choices. Visit podcastchoices.com/adchoices