The Colin and Samir Show
Inside MKBHD's Eye-Opening Ridge Deal
Feb 28, 2024
MKBHD's partnership with Ridge as a creative partner and board member is explored, highlighting the evolving landscape of brand-creator collaborations. The discussion delves into empowering creators, investing in content creation, and the impact of equity in advertising deals within the creator economy. The hosts also touch on the importance of quality products and operational strategies in the business landscape.
33:20
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Quick takeaways
- Marques Brownlee's partnership with Ridge signifies a new era of creator-company collaboration.
- Ridge's focus on content creation and million-dollar creator contracts reflects an industry shift towards authentic storytelling.
Deep dives
The Value of Using Kajabi for Course Creation and Revenue Diversification
Kajabi is highlighted as a platform for course creation with an average creator earning $40,000 yearly through courses and memberships. The emphasis on user experience and revenue diversification, supported by case studies, such as their meeting with Kajabi at South by Southwest, is seen as a key factor. Kajabi's founder being an online creator himself underlines the platform's creator-friendly focus and the benefits it offers in hosting course content effectively.
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