14min chapter

The Colin and Samir Show cover image

Inside MKBHD's Eye-Opening Ridge Deal

The Colin and Samir Show

CHAPTER

Empowering Creators and Investing in Content Creation

The chapter explores the unique partnership between Mark and Ridge, showcasing Ridge's blend of experience and entrepreneurial spirit that empowers creators like Mark. It touches on the decision to offer a million-dollar contract, emphasizing a shift towards genuine content creation partnerships over traditional endorsements. The discussion delves into product development, strategic partnerships, and ambitious goals, mirroring a trend where creator brands are reshaping the market.

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