Marketing School - Digital Marketing and Online Marketing Tips

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode!  3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links 02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority 02:30 – It’s like a richter scale 02:45 – You want a domain authority of 60 or higher 03:00 – Hit up those sites and ask if they would be willing to link to your content 03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you 04:30 – Don’t automate the process too much 04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you 05:20 – Make everything easy for the site you are reaching out to 05:40 – Link building should start with building a relationship 06:15 – Guest post to drive customers and help your brand 06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker” 07:30 – Find broken links in your industry 07:40 – Put your URL into Archive.org and make a better version of the original site 08:05 – Email the sites linking to that dead page, and offer your new content 08:25 – 20 to 30% success rate with broken links 09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you 09:55 – Subscribe to learn more marketing tactics! 3 Key Points: Link to quality sites that are related to your industry. Make the process easy for the site you are reaching out to. Look at building links as a byproduct of building relationships. Resources Mentioned: Ahrefs.com – Helps you find sites where you can link your content Outreach.io and PersistIQ – Tools to send out automated emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped Show Notes: 00:25 – How to leverage Facebook Live 00:35 – It allows you to broadcast what you’re doing live. 01:00 – It’s a more personal experience with your customers 01:15 – Videos on Facebook will continue to grow 01:30 – The importance of Facebook Live 01:40 – Videos are pushed to the top of a newsfeed 02:00 – You get more comments, views, and shares 2:30 – Competitors, like Snapchat and YouTube 03:00 – This is one way to build a brand 03:15 – An opportunity to stand out and get people to buy from you 03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it 04:00 – Likes, shares, and comments will get your video to do better 04:30 – Neil does a Q and A on his live videos to get more comments 04:50 – Waiting rooms before a live video 05:35 – Playing two live videos at once 06:00 – Educational videos can drive business 06:30 – If you want the most engagement, announce your video the day before 06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video. 07:40 – Facebook Insights will let you know when your followers are most active on your page 08:05 – You need a verified account 08:25 – Leonard Kim’s article on how to get a verified page 08:58 – You want to reach an audience beyond your Facebook friends 09:25 – Test what material has most engagement 09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos 10:35 – Leave a rating and review, and please subscribe! 3 Key Points: Facebook Live will continue to grow and become a prominent platform on Facebook. Use Facebook Live as a marketing tool to develop your brand. Find the most effective way to get people engaged in your videos. Resources Mentioned: Facebook Live – A new and growing tool that will help you build your brand Facebook Insights – How to find out when your follows are most active Leonard Kim’s article – Easy steps to get your page verified on Facebook Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover essential tips for keeping your blog content consistent and engaging. Learn how taking breaks can impact traffic, and find out how to effectively manage your time. Explore the power of an editorial calendar to streamline your content creation and target your audience. Get insights on hiring writers and maintaining a strong content pipeline to avoid burnout. Tools like Coschedule and Buzzsumo can help you generate ideas and stay organized for long-term success!

Discover the secrets to building premium quality backlinks that can elevate your website's Google rankings. Uncover strategies that involve guest blogging and infographics to attract organic traffic. Learn how tools like BuzzSumo and Ahrefs can help you identify popular content to leverage. The Skyscraper Technique offers insights on creating superior content to outshine competitors. Plus, find out how to engage your network for mutual growth and capitalize on broken links for fresh opportunities.

Discover how collecting customer feedback can drive your business success. Engage directly with your audience to uncover valuable insights, even from negative comments. Learn the importance of not just relying on intuition and why consistent surveys matter. Understand that customers ultimately shape your brand's direction. Dive into strategies for effective feedback interpretation, and find out why you should resist the temptation to bribe for testimonials. The truth of your customers' experiences is your best guide!

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.    Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker analogy 02:10 – Becoming a well-rounded marketer 02:45 – Getting into the agency world 03:05 – Growth potential 03:45 – Break Media 04:25 – Agency people typically have higher skills and more experience 05:25 – Neil’s experience at a startup 06:45 – Where’s the company at? 07:10 – “Are you growing or not?” 07:30 – Opportunities will continue to come as you learn and grow 08:20 – Experience is worth more than the pay 08:40 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Starting at an agency will give you a better learning environment. Your first salary should not be as important as the experience and opportunity for growth. Once you get in the door and continue  gaining experience, the better opportunities will come. Resources Mentioned: Break Media (now Defy Media) – A company that produces online video content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Retargeting is a powerful tool for building relationships with your audience and increasing sales. It gives people more opportunities to act and can turn those who initially said no into saying yes. The podcast discusses different strategies and platforms for retargeting, including Google and Facebook. It also explains the concept of traffic temperatures and the stages of cold, warm, and hot traffic in a marketing funnel.

Starting your first marketing campaign involves experimenting with different channels, focusing on the ones that show potential, and acquiring the first 100 customers manually. Strategies for beginners include leveraging Facebook as an acquisition channel, retargeting website visitors, and using Facebook ads and Google AdWords. It's crucial to analyze cash flow and runway, choose the right marketing channels, and avoid building affiliate or partnership relationships too soon. Content marketing without a clear target audience can be risky. The key is to gather data and determine the target audience before scaling the campaign.

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home base 02:10 – Blogs generate as much traffic as paid advertising 02:45 – Facebook’s fan pages 03:15 – What are some tactics to starting a successful blog? – Consistency 03:30 – A long-term journey 04:00 – Having patience 04:35 – Traffic changes when blogs stop 04:50 – Corporate blogs 05:10 – A conversational tone 05:45 – Your headline 06:10 – Copy Blogger’s post on how to write good headlines 06:20 – YouTubers 06:45 – Your headline drives readers 07:00 – It must match your content 07:10 – “Make sure your content is relevant.” 07:20 – Kissmetrics 08:15 -- Repurposing your content 08:30 – Audio versions and YouTube 09:10 – Touching a different audience 09:30 – Is blogging right for you? 10:00 – jobs.problogger.net 10:20 – Promotion of your content 10:30 -- Ahrefs.com 10:45 – Buzzsumo.com 11:40 – The importance of promotion when you’re starting out 12:20 – HubSpot statistics 13:00 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Blogging is a free marketing tool to drive traffic to your business. With the right tactics, you can produce a successful blog. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue. Resources Mentioned: Kissmetrics – The company focuses on relevant content Copy Blogger’s post – Helpful insights for good blog headlines jobs.problogger.net – A great resource to hire a blogger Ahrefs.com – A tool to help you track the success of your blog Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry HubSpot – A resource to help you see the statistics behind successful blogs Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.