Marketing School - Digital Marketing and Online Marketing Tips

#7: Why Do You Need a Blog Today?

Aug 5, 2016

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In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

Time Stamped Show Notes:

00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
01:10 – “This will help you generate more leads.”
- 01:20 – Providing value
- 01:35 – The Points Guy
- 02:00 – A home base
02:10 – Blogs generate as much traffic as paid advertising
- 02:45 – Facebook’s fan pages
03:15 – What are some tactics to starting a successful blog? – Consistency
- 03:30 – A long-term journey
- 04:00 – Having patience
- 04:35 – Traffic changes when blogs stop
- 04:50 – Corporate blogs
05:10 – A conversational tone
05:45 – Your headline
- 06:10 – Copy Blogger’s post on how to write good headlines
- 06:20 – YouTubers
06:45 – Your headline drives readers
- 07:00 – It must match your content
07:10 – “Make sure your content is relevant.”
- 07:20 – Kissmetrics
08:15 -- Repurposing your content
- 08:30 – Audio versions and YouTube
- 09:10 – Touching a different audience
09:30 – Is blogging right for you?
10:00 – jobs.problogger.net
10:20 – Promotion of your content
- 10:30 -- Ahrefs.com
- 10:45 – Buzzsumo.com
11:40 – The importance of promotion when you’re starting out
12:20 – HubSpot statistics
13:00 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

Blogging is a free marketing tool to drive traffic to your business.
With the right tactics, you can produce a successful blog.
There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

Resources Mentioned:

Kissmetrics – The company focuses on relevant content
Copy Blogger’s post – Helpful insights for good blog headlines
jobs.problogger.net – A great resource to hire a blogger
Ahrefs.com – A tool to help you track the success of your blog
Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
HubSpot – A resource to help you see the statistics behind successful blogs