Marketing School - Digital Marketing and Online Marketing Tips

#12: How to Build Premium Quality Backlinks to Boost Rankings

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Aug 12, 2016

Discover the secrets to building premium quality backlinks that can elevate your website's Google rankings. Uncover strategies that involve guest blogging and infographics to attract organic traffic. Learn how tools like BuzzSumo and Ahrefs can help you identify popular content to leverage. The Skyscraper Technique offers insights on creating superior content to outshine competitors. Plus, find out how to engage your network for mutual growth and capitalize on broken links for fresh opportunities.

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ADVICE

Backlinks and Content for SEO

To boost organic traffic, focus on backlinks and content.
If your content is strong, prioritize acquiring high-quality backlinks.

ADVICE

Guest Blogging for Backlinks

Network and build relationships with other website owners.
Guest blog on their sites to earn backlinks and provide them with valuable content.

ADVICE

Infographics for Backlinks

Repurpose popular, data-driven blog posts into infographics.
Promote the infographic and reach out to those who shared or linked to the original post.

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In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time.

Time Stamped Show Notes:

00:25 – How can you build premium quality backlinks?
00:45 – Get to the top of Google with backlinks and content
01:00 – Big websites have a high domain authority
01:25 – Backlinks are a vote of confidence
01:40 – You will up your rankings with better backlinks
01:55 – Network with people you know already
- 02:10 – Give each other value by posting on each other’s blogs
02:30 – Buzzsumo ranks most popular blog posts
- 2:45 – Take those posts and turn them into infographics
- 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers
- 03:40 – Infographics can do even better than the original data-driven blog posts
- 04:30 – Your site will rank higher
04:40 – The Skyscraper Technique (from Brian Dean of Backlinko)
- 05:00 – Find who is sharing and linking certain content
- 05:30 – Find a way to expand the most popular content
- 06:00 – Reach out to people to share your newer, better content
- 06:25 – Making something that is better than what’s already out there
06:55 – Broken Link Checker and Ahrefs
- 07:25 – Create a better version of content that is no longer on the internet
- 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content
08:25 – Find resource pages and request that they link to your content
09:00 – Find people who are willing to be guest bloggers
09:25 – Get access to publishers and use their links
10:00 – PRServe
- 10:15 – Revolutionizing the PR industry
- 10:40 – You pay them only when your content gets in the press.
- 11:00 – The service drove more customers for Eric and Neil
12:00 – Subscribe to get content daily!

3 Key Points:

Premium quality backlinks will boost your rankings.
Start with people you already know, and then utilize online tools to create better backlinks.
Create the best version of the most popular content on the web.

Resources Mentioned:

Buzzsumo – A resource to find the most popular content on the internet right now
Dribbble.com – A resource to help you design infographics
Ahrefs.com – Tracks backlinks and keywords for you and your competitors
Backlinko – Brian Dean’s blog with helpful insights to strong web content
Broken Link Checker – How to find dead links on the internet
PRServe – A PR agency that only requires payment when your blog gets publicity