Marketing School - Digital Marketing and Online Marketing Tips

#13: How to Stay Consistent with Your Blog Content

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Aug 13, 2016

Discover essential tips for keeping your blog content consistent and engaging. Learn how taking breaks can impact traffic, and find out how to effectively manage your time. Explore the power of an editorial calendar to streamline your content creation and target your audience. Get insights on hiring writers and maintaining a strong content pipeline to avoid burnout. Tools like Coschedule and Buzzsumo can help you generate ideas and stay organized for long-term success!

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ANECDOTE

Neil Patel's Blogging Break

Neil Patel shares his experience of taking a month-long break from blogging on Quick Sprout.
Traffic dropped significantly, requiring three more months of consistent blogging to recover.

ADVICE

Prioritize Content Creation

Block out time for content creation, especially if you have a busy schedule.
Prioritize content creation by scheduling it into your daily routine.

ADVICE

Content Ideation and Outsourcing

Use BuzzSumo to find content ideas within your industry.
Hire writers through platforms like jobs.problogger, specifying requirements like word count and tone.

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In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized.

Time Stamped Show Notes:

00:25 – How to stay consistent with content output
00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging
01:15 – Keep on top of your blog
01:40 – Block out time to create your content
02:27 – If you’re not sure what to write on, go to Buzzsumo.com
02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate.
- 03:20 – Pay should be between $50 to $200 for one blog post
03:40 – Schedule out your content with your writers
03:55 – Publish posts once you have a backlog of posts
04:10 – You will speed up with blog writing as you keep doing it
04:30 – You have to have a content bank
04:50 – Create an editorial calendar
- 05:20 – See what’s going to be posted in the future, and let people know what’s coming
- 05:30 – The calendar is a helpful tool for a book launch
- 06:00 – Editorial calendars will help you with organization
- 06:15 – The calendar helps you know what you should be writing on
- 06:35 – It will help you make sure you are targeting the right people
07:30 – Tools for an editorial calendar
- 07:35 – Coschedule is what Eric and Neil use
- 08:15 – Editorial Calendar plugin on WordPress
08:30 – Start out your blog at a pace that you can handle
09:10 – You need to have a process for writing
- 09:35 – A process can be handed off easily to other writers
- 10:00 – Make sure you don’t make things too complicated
10:45 – Leave a rating and review, and please subscribe!

3 Key Points:

Have a backlog of content ready to post to your blog.
Create an editorial calendar to help you stay organized and know what you should be writing about.
Develop a process that can easily be handed off to other writers.

Resources Mentioned:

Quick Sprout – Neil’s blog
Buzzsumo.com – A tool to help you find new topics to write about
CoSchedule and Editorial Calendar plugin – Two tools you can use to create an editorial calendar