Marketing School - Digital Marketing and Online Marketing Tips #9: Breaking Down Retargeting
5 snips
Aug 9, 2016 Retargeting is a powerful tool for building relationships with your audience and increasing sales. It gives people more opportunities to act and can turn those who initially said no into saying yes. The podcast discusses different strategies and platforms for retargeting, including Google and Facebook. It also explains the concept of traffic temperatures and the stages of cold, warm, and hot traffic in a marketing funnel.
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Turning No into Yes
- Retargeting can turn website visitors' "no" into "yes" over time by following up with them.
- Build trust and comfort by showing ads and offering relevant content like blog posts, webinars, or emails.
Retargeting Strategy
- Use retargeting to re-engage website visitors who didn't convert initially.
- Show them something different than what they saw before, like a lead magnet or a different page.
Remarketing is Like Dating
- Neil Patel compares remarketing to dating and marriage; building a relationship takes time.
- Initial rejection is normal, but persistence and showing different aspects of your "brand" increase conversions.