In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.
Time Stamped Show Notes:
- 00:25 – What’s retargeting? -- Ads the follow you from website to website
- 01:00 – Now retargeting has grown a lot
- 01:50 – Helping you build relationships with people
- 02:05 – Options today
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- 02:20 – Example of an ad on marketing funnels
- 02:50 – Giving people more opportunities to act, or to buy
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- 03:20 – “Turn all those people who said no into saying yes.”
- 03:35 – “Show them something different.”
- 04:00 – “Remarketing is like marriage and dating.”
- 05:05 – Digital Marketer Traffic Temperatures
- 05:40 – Cold traffic
- 06:30 – Segmenting who you’re going after
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- 07:20 – Marketing for a local business
- 07:40 – Look-alike audiences
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- 08:30 – An option to target cold audiences
- 08:45 – Start with Google and Facebook
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- 10:05 – Targeting people from your email list
- 10:45 – Subscribe to this podcast and leave a rating and review!
3 Key Points:
- Retargeting helps you build longer lasting relationships with your audience.
- Give people more opportunities to buy your service or product.
- When you’re first starting out, try Google and Facebook for your retargeting.
Resources Mentioned:
Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you
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