Marketing School - Digital Marketing and Online Marketing Tips

#8: How to Start Your First Marketing Campaign

14 snips

Aug 8, 2016

Starting your first marketing campaign involves experimenting with different channels, focusing on the ones that show potential, and acquiring the first 100 customers manually. Strategies for beginners include leveraging Facebook as an acquisition channel, retargeting website visitors, and using Facebook ads and Google AdWords. It's crucial to analyze cash flow and runway, choose the right marketing channels, and avoid building affiliate or partnership relationships too soon. Content marketing without a clear target audience can be risky. The key is to gather data and determine the target audience before scaling the campaign.

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ADVICE

Finding Your Marketing Channel

Don't blindly copy competitors; what works for them might not work for you.
Experiment with various marketing channels like paid ads, SEO, and social media to see what sticks.

ADVICE

Prioritize and Systematize

Focus on the most promising channel after initial experimentation.
Streamline and create processes before adding more channels.

ADVICE

Focus and Test

Focus on one key area when starting, but test various channels quickly first.
This helps avoid wasting time on ineffective strategies.

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In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.

Time Stamped Show Notes:

00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
- 01:00 – Neil’s experience copying the campaigns of other companies
01:20 – “Throwing spaghetti on the wall.”
- 01:35 – Finding what sticks
- 02:00 – Picking one tactic that has the most potential
- 02:15 – Adding tools as you see success
03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
04:00 – Growth for entrepreneurs
- 04:10 – one-on-one contact
- 04:30 – An example of this strategy
- 05:11 – “First hundred customers are all being acquired manually.”
05:30 – Those first customers are important
- 05:50 – Bad press when you’re starting out
06:10 – Driving traffic with blogs and ads
- 06:45 – Content marketing takes time
07:00 – Consider your cash flow
- 07:40 – With more money, focus on long-term strategies
08:00 – What channel would you avoid? – Partnerships.
- 08:30 – They have a low success rate.
- 09:00 – Content marketing
- 09:10 – Understand your audience first.
10:10 – Kissmetrics started with the wrong audience
11:10 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

You need to find the right marketing strategy for your specific business.
Find out who your audience is before you establish long-term marketing plans.
Avoid partnerships and content marketing when you are first starting out.

Resources Mentioned:

Kissmetrics – Neil’s company that went through a lot of marketing strategies