Marketing School - Digital Marketing and Online Marketing Tips

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such as ChatBot and ManyChat.  [01:17] The benefits of combing chatbots with text tools such as Twilio.   [01:45] Some of the biggest companies in the chatbots space and the expanding market.  [02:13] How voice search will start to dominate searches through applications like Alexa.  [02:36] Companies building products and giving them away for free to generate leads.  [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.   [04:33] The excess of channels and data sources and the growing need for BI tools.  [05:27] Streamlining all the data sources through customer data platforms such as Hull.  [06:25] The emergence of companies that fill in the gaps.  [08:06] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Links Mentioned in Today’s Episode: ManyChat ChatBot  Facebook  Twilio  MobileMonkey Intercom Drift Alexa Jetson Ubersuggest Ahrefs SEMrush  Pattern89 TikTok Reddit Google Analytics Google Data Studio Hull  WordPress Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster.  [00:50] When Traction is a great framework to use and how it helps you stay organized.  [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step.  [02:53] A growth plan for coming up with, implementing and testing new ideas faster. [04:37] Using Runway to show you how much cash you will have left at any given point.  [05:30] The ideal amount of cash to have in the bank when you are in startup mode.   [06:02] Accelerating growth by hiring experienced people.   [06:53] The awesome templates available from Point Nine Capital.  [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traction Traction on Amazon Gino Wickman on LinkedIn Vern Harnish Scaling Up 3HAG WAY  Runway Point Nine Capital Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.  [00:30] Why data is important – think machine learning and artificial intelligence.  [00:49] Google’s built-in AI that can help you optimize your ads.  [01:10] The tools you can use to make the most of your Facebook ads.  [01:29] How using the search bar inside Google Analytics can assist you.  [02:01] The helpful reports Google Data Studio provides for executives and agencies.  [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.   [03:08] Why you want to work with a data scientist and what you can expect to pay.  [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.   [05:20] Why you want to make use of APIs.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Facebook Pattern89 Google Analytics  Google Data Studio  Supermetrics  BrightEdge  ClickFlow Distilled  RankScience  Upwork Toptal  BuiltWith  SEMrush  Ahrefs  Zapier Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.  [00:42] What WeWork is and the information that was recently uncovered about them. [01:35] Their IPO having to be canceled and SoftBank bailing them out.  [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.   [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.   [02:34] How WeWork pitches themselves versus what they actually are.  [03:22] Being realistic about what you are as a company and what you are good at. [03:52] Learning to negotiate well even if things aren’t working out as you planned.  [04:09] The importance of taking care of your money and your people.  [05:09] What venture capitalists will likely push for in the future.  [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WeWork  SoftBank  Secrets of Power Negotiating  Conductor Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update.  [00:52] What BERT stands for and what its implication is for users.  [01:23] How this update helps with search queries and a practical example.  [02:10] Considering each search word to produce more specific context search results. [02:26] The portion of searches that will be affected by this change. [03:16] Google’s mission to understand what people are looking for.  [03:27] Why the number of searches BERT impacts will likely increase.  [03:43] The sites that are getting traffic from the BERT algorithm update.  [04:16] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: More about Google BERT Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.  [00:46] Who the Henokiens are and what sets them apart from many others.  [01:04] The problem with the short-term perspective of most companies today.  [01:47] How certain companies manage to stand the test of time.   [03:30] Why you have to think long-term rather than focusing only on short-term solutions.   [04:25] Shifting the focus from shareholders to stakeholders and what it involves.  [05:03] Accepting that focusing on the long game will take more time.  [05:16] Why this approach is more difficult for us marketers.   [05:47] That’s it for today! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Henokiens Vanderbilt family  Beretta  TerraCycle  TikTok Business Roundtable  Salesforce Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Which Pieces of Content to Update.  [00:29] The benefits of updating your content. [01:14] Writing four to five pieces a month and having a team to update three a day!  [01:34] Why writing every day is difficult to sustain.    [02:01] Using Google Search Console to see which of your posts dropped in traffic.  [02:35] Sending poor-performing pieces to be rewritten.  [02:55] The new feature in Clickflow to track decaying content.  [03:34] Why you want to track the efficacy of what you are doing.   [04:10] When to update video or podcast content.  [04:37] Paying attention to the content that is labeled with a year and the most popular ones.  [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console  Clickflow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from a $20 Billion Company.  [00:32] Constellation Software: where they are based, their market cap, and company size.  [00:56] How they are unique and what they do with other software businesses they buy.  [01:52] Their model of simply maintaining the current revenue. [02:07] They type of companies they seem to be interested in buying and their criteria.  [02:43] How they’re making money from companies that are under the radar.  [03:13] You don’t have to do something well known to make money.  [03:36] Looking for markets that have a big total addressable market (TAM).   [03:52] The mistake of going after businesses that are in niches.  [04:23] Why you don’t need a lot of press — just look at Mark Leonard.  [04:37] Why Constellation follows the Berkshire Hathaway model.   [05:20] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Constellation Software Fortive SEMrush Ahrefs Mark Leonard  Berkshire Hathaway Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Customer Reviews Are Important. [00:31] The prominent role that reviews play in purchasing decisions. [01:13] B2B and consumer-based strategies for getting more customer reviews. [02:02] Using NPS software to encourage customers to write reviews. [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews. [03:46] The positive impact of following up with customers to gain more positive reviews. [05:01] That’s it for today! [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Boostability AskNicely Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO.  [00:35] The three main buckets of intent: top, middle and bottom of the funnel.  [00:45] What top of funnel typically involves: information and education.  [01:32] How the middle of the funnel is different and refines searches by comparison.  [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.   [02:38] The importance of understanding how customers buy and how your content performs.  [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel. [03:20] Examples of how to drive your customer from the top to the bottom funnel.  [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.   [04:10] Thinking carefully about the call to actions in converting people into customers.  [05:57] Targeting people based on the funnel category of the article they downloaded.  [06:29] Ensuring that you have the right email service provider.  [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gliffy ScheduleOnce  ConvertKit Drip Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.