Marketing School - Digital Marketing and Online Marketing Tips

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers.  [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Joe Erway Livestorm Zoom Moz Ahrefs HubSpot SEMrush Luxor Linens ClickFlow ManyChat Telegram Facebook Messenger Giftology John Ruhlin Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants.  [07:01] Staying open to taking and giving help in the business world.  [09:16] Optimize yourself for best performance!  [10:32] That is it for today! [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Howards Marks Activision Blizzard StartEngine ClickFlow Fulcrum Events Jayson Gaignard Tony Robbins Dan Sullivan Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Marketing Checklist for 2020.  [00:37] Listen to the last episode we did about the opportunities for 2020.  [01:02] The tools you can use to monetize voice-based traffic.    [01:20] What customer data platforms allow you to do and the increasing value of data.  [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.   [02:54] Survey your audience before the end of the year.  [03:38] Go live to sell on social media once a week.  [04:05] The importance of sprouting your content and leveraging the omnichannel.   [05:10] Examples of how you can grow by offering a free product.   [06:09] Focusing on your brand and creating content.   [06:52] Why you must add a checkout bump to your site.  [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson AI  Segment Hull  Tai Lopez  Grant Cardone  Ubersuggest    ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.  [00:35] TikTok’s likely growth projection for the coming year.  [01:07] Why you should sell through live and examples of people who use it this way.  [01:39] Advertising and connecting with people through ephemeral content like stories.  [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy.  [05:22] The continuing growth of chat and its various platforms.  [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: TikTok  Grant Cardone  Tai Lopez  WeChat  QQ Snapchat  Instagram  Facebook Messenger  ManyChat  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Matthew Woodward Quora MarketMuse Clearscope Ahrefs SEMrush Ubersuggest BrightEdge Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate.  [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat Toolio Netflix Amazon Prime Hulu Comcast Spectrum Disney+ YouTubeTV CNBC Microsoft Bill Gates Steve Ballmer Tinysponsor Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SurveyMonkey SaneBox Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.  [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.   [00:57] Examples of the kinds of value-adding freebies you could give people. [01:10] Why eBooks are no longer a good option.  [01:36] The value of giving something that others would normally charge for.  [02:14] The shift towards machine learning and AI, and staying ahead of the curve.  [03:30] Considering how you can be 10 times better than your competition.  [03:53] Why these free offerings do not have to cost you a fortune.  [04:22] The importance of being willing to take risks.   [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest  ClickFlow  Kissmetrics  AWS CodeCanyon  1Kprojects  The Economist  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing your own voice and presence.  [01:12] Keeping in mind that your goal is to promote your brand, and get more business.  [01:35] How you can quickly expand your email list and collect leads.  [02:17] Getting connected with an intimate group through a cool LinkedIn feature.  [03:32] The benefits of frequently publishing content on LinkedIn.   [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.  [04:02] Why you need to constantly engage with your audience: talk with, not to them.  [04:20] Ideas for interaction: asking questions, making jokes, etc.  [05:03] Avoid talking about yourself too much and having a long bio. [05:13] Asking the event organizer for more information on the audience, and avoiding cliches.  [06:07] The advantage of asking people to text you to get the presentation notes.  [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: LinkedIn  TED Twitter  Evernote  Twilio  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking. [00:53] What went wrong: not giving the developer a checklist when the site was redesigned.  [01:15] Going ahead with the redesign without having the correct redirects in place.  [01:44] Using Google Search Console to help point out issues with your site.  [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.  [02:20] What happened once 404 issues were fixed.  [02:32] Ensuring that you don’t lose traffic by breaking the URL structure.  [03:49] Increasing the mobile site speed and maintaining the desktop speed.  [05:00] Why you don’t have to be perfect everywhere.  [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console  Ahrefs  SEMrush  Screaming Frog  ClickFlow  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.