Marketing School - Digital Marketing and Online Marketing Tips

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently. [00:36] What makes the Tinder Swindler article impossible to stop reading. [01:25] How to use charity donation options on your website to convert prospective customers. [02:16] A tip for achieving remarkability: use your own custom illustrations. [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms. [03:22] The value of email, community.com, and other channels for controlling reach. [04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month. [05:20] That’s it for today! [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Tinder Swindler Operation Smile Content Harmony Wait But Why Grant Cardone ManyChat community.com Facebook LinkedIn  TikTok Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement. [00:30] The great capacity of LinkedIn for going live due to its organic audience. [00:52] Boosting virality through getting and replying to comments. [01:32] How a great opening line can act as a brilliant hook. [02:10] Using the pencil icon and SRT files when uploading video content. [02:27] Tag people in your posts, but make sure they are posts that add value. [02:52] The value of having a social media ring for building post momentum. [03:15] Some ways to build up a social media ring such as using texts or emails.  [03:50] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: LinkedIn subscribers.com Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such as video editing and other stuff you’re not good at. [05:31] How Twitter still stands as a great platform to have conversations on.  [05:45] Using Fiverr to outsource the creation of Instagram carousels. [06:40] Why it is a huge time saver having somebody to check social inboxes. [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights. [07:40] That’s it for today! [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Eric Siu on LinkedIn Eric Siu on YouTube Eric Siu on Instagram Ben Horowitz Andreesen Horowitz Gary Vaynerchuk Fiverr Hootsuite Sprout Social Twitter Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020. [00:46] How to kick off 2020 right by doing one thing each week of January! [00:57] Leveraging similar platforms to your best one as a way of growing your audience. [02:06] Solving issues weekly and what that can do to keep your head above water. [03:05] What offering free tools on your website can do to increase its traffic. [04:09] Using the omnichannel approach to connect to your audience better. [05:37] That’s it for today! [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Facebook LinkedIn Instagram YouTube EOS Ubersuggest Code Canyon Gary Vaynerchuck Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years. [00:33] Find out how to use data to your advantage in an ethical manner. [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions. [02:37] Build great products and use the freemium marketing strategy. [03:49] The value of stopping focusing on immediate ROI but rather building a brand. [05:43] Why voice/chat text models are is still on the rise. [06:40] That’s it for today! [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Single Grain Google Data Studio Facebook Google Chrome WordPress Shopify Slack Dropbox Google Analytics Adobe Salesforce Supermetrics Marketo Openview Hubspot Uber ClickFlow Beats By Dre Dr Dre Lebron James Kobe Bryant Kylie Jenner Kylie Cosmetics Nike Twilio ManyChat Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens. [01:20] How networking can be a distraction from focussing on one’s business. [02:14] The value of quitting -$100 per hour activities such as drinking alcohol. [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently. [04:30] Using a food delivery service such as Thistle to cut out time spent cooking. [05:22] The success that comes by fine-tuning whichever of your campaigns is working best. [06:35] Evolve your business through future-focused thinking and observing great leaders. [07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business. [09:33] That’s it for today! [09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sam Ovens Activision Blizzard SnackNation Thistle Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions. [06:26] Batch days by themes of tasks to guard what you spend time doing. [07:28] That’s it for today! [07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Timeshifter TaskRabbit Matt Walker’s Sleep Ted Talk Petra ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SaneBox Chris Do  Glengarry Glen Ross   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media and at conferences.  [05:41] Taking advantage of the white space that is currently available.  [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. [06:53] That’s it for today! Links Mentioned in Today’s Episode: Upwork Howard Schultz Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.