Marketing School - Digital Marketing and Online Marketing Tips

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Big Mistake You’re Making on Social Media.  [00:47] Examples of how we repurpose content efficiently.  [01:19] Making the mistake of republishing content on an inappropriate channel. [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.  [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.  [03:08] Putting thought into your posts rather than publishing the same across all platforms.  [04:02] Study the strategies of those who do well on various platforms.  [04:27] Keep in mind that some channels work in both directions while others don’t.   [05:20] Building a culture of experimentation to find out what works.  [05:55] The free resource that outlines key principles of posting on social media.  [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Podcast  The Hard Thing About Hard Things  Ben Horowitz on Twitter Twitch  Gary Vaynerchuk  64 Piece of Content  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.  [00:32] What we mean by “omnichannel” and the different types of content and platforms. [01:17] The misconception around Google penalizing for duplicate content.  [02:00] Keeping in mind that people’s attention spans are very short nowadays.  [02:29] The simple process we follow to spout our content from a “seed” piece.   [03:32] How one piece of content can become 70 pieces of content.  [04:19] Using a tool like IFTTT to connect your content to various platforms.   [05:14] Making your content native so that it is appropriate for the specific channel.  [06:35] Sometimes basic posts work the best.  [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V (64 Pieces of Content) IFTTT Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Market Like Apple in 2020.  [00:45] What Apple’s marketing approach used to be.  [01:09] Launching their products to influencers and letting them do the marketing.  [01:36] How utilizing influencers saves on costs.  [01:51] How integrating all their products get people to keep buying from them. [02:23] Integrate with other partners to pull customers and make them reliant on you.  [02:54] The positive change of Apple listening to feedback now.  [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.  [04:55] Integrating your other products and services at the checkout point on your website.  [05:32] Why you have to pay attention to your surroundings and diversify.  [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Apple  Cybertruck Amazon Netflix  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Storytelling in Business.  [00:36] Examples of companies who have made stories part of their brand.  [01:01] Why storytelling is such a powerful strategy in business.  [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.  [01:55] The biggest benefit to being more relatable as a brand.  [02:28] Realizing that your story is about you being a guide for your customers.  [03:08] Picking the right time and place to share your story.  [03:35] How stories also help to sell higher-priced items.  [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and challenging customers to take action.  [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Beats by Dre Nike StoryBrand Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Facebook Ad Library.  [00:32] All the information about ads that Facebook’s library provides. [01:00] An example of how this tool can show you everything about a brand’s ad activity.   [01:41] The biggest mistake people make – copying what the big brands are doing.  [02:08] Remembering that conversion rates for big brands are always going to be higher.  [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.  [03:38] The industries in which you can see super creative affiliate marketers.  [04:37] Paying attention to those adds that are up for a long time. [05:03] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Facebook Ad Library Nike Amazon Microsoft Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.  [00:37] Why using hashtags on Instagram is still relevant and important. [01:19] Checking your post insights on a business account to see the reach of your post.  [02:08] Using a mix rather than only the biggest or trendiest hashtags.  [02:32] How to use a tool like Ingramer to generate a good mix of hashtags.  [03:13] The negative consequences of using hashtags that are too generic.  [04:09] Getting a higher conversion of new followers when using specific hashtags.  [05:10] The useful copying capability on Ingramer and saving the best hashtags.  [05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Instagram Ingramer Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.  [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.  [01:33] Leverage your community to help you market through blogging and guest posting.   [03:29] Funding through revenue-based financing using a service like Clearbanc.  [03:57] Considering your strengths and trading those for marketing services.  [05:09] The best thing about using the BizX platform to trade services.  [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.  [06:39] Examples of funding your marketing through business development.  [07:53] Monetizing your content to raise money.  [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: TechCrunch Activision StartEngine Kickstarter ClickFlow Clearbanc LighterCapital BizX Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content. [00:55] Subscriptions and the smart model Chinese teachers are using. [02:53] Paid services; using blog and podcast content as a lead-in to income. [03:55] Affiliate marketing and making use of collaboration. [04:46] Native advertising and the idea of premium sponsored creation. [05:51] SEO-ranked content for rent; offering pages to other businesses. [06:47] Speaking gigs and ways to get booked for paid appearances. [07:43] Bundling content into different packages for everyone's benefit.  [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Substack Supercast Leveling Up Patreon New York Times ClickBank ShareASale Commission Junction Rakuten John Lee Dumas TechCrunch Gary V Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us: Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck. [00:33] What is a Cybertruck? [01:39] The unveiling of the Cyberturck and the question of its windows. [02:40] Tesla's marketing strategy and the competition they set up. [04:12] Perception is everything, choose what you portray carefully! [05:25] The image of the Cybertruck and the impact that something that distinct makes. [06:00] Knowing your audience and pitching to them directly. [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Tesla  Cybertruck James Bond Bladerunner Cybertruck Unveiling Youtube Wesley Snipes Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Weaponize Your Data.  [00:36] How the collection of data is increasing and becoming almost unmanageable. [00:53] Using customer data platforms to track customer behavior and target them.  [01:28] How sales enablement tools can help you weaponize your data.  [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.   [02:57] The size of company that Bounce X works for and advice for smaller companies.  [03:40] An example of how IP and email addresses can be used for personalized marketing.  [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.   [05:40] The limitations of Google Analytics and how it differs from Google Data Studio.  [06:35] That’s it for today! [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hull  Outreach SalesLoft  BounceX Coca-Cola Clearbit Supermetrics Google Data Studio Google Analytics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.