Which Pieces of Content Should You Update?

[00:25] Today’s topic: Which Pieces of Content to Update.

[00:29] The benefits of updating your content.

[01:14] Writing four to five pieces a month and having a team to update three a day!

[01:34] Why writing every day is difficult to sustain.

[02:01] Using Google Search Console to see which of your posts dropped in traffic.

[02:35] Sending poor-performing pieces to be rewritten.

[02:55] The new feature in Clickflow to track decaying content.

[03:34] Why you want to track the efficacy of what you are doing.

[04:10] When to update video or podcast content.

[04:37] Paying attention to the content that is labeled with a year and the most popular ones.

[05:13] That’s it for today!

[05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Which Pieces of Content Should You Update? | Ep. #1206