Marketing School - Digital Marketing and Online Marketing Tips

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Come Up with Unlimited Content Topics.  [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics. [01:20] Pick topics that resonate with you and not just for the sake of popularity.  [01:46] Doing a site colon command of competitors and what it shows you.  [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools.  [03:15] How to leverage popular titles from other industries.  [04:15] Getting a group of industry friends together to brainstorm ideas.  [05:05] Looking on social media and on the web at what works for other popular people.  [05:33] How we come up with topics for this podcast.  [06:05] That’s it for today! [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest  Answer the Public  HubSpot Ahrefs  BuzzSumo  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors. [00:46] Scanning the media landscape for numbers from founders and startups. [01:15] What Eric does with this information and the things he pays attention to. [01:56] Holiday work and putting in the time to get ahead. [03:02] Looking at numbers and comparing these with competitors. [03:20] Blocking off time for peaceful strategizing. [04:19] Competing with bigger and more well-resourced competitors. [06:17] Getting up early in the morning, a focus on sleep and attending events.  [07:59] That’s it for today! [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nathan Latka The Top Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors. [00:43] Putting in the extra work and the difference input time can make. [01:40] Vacation time and what happens during those periods. [02:31] The integration of work and life; benefits of bringing these together. [03:35] Unusual call times and putting in the effort in order to win. [04:21] How Neil calendarises his partnerships and reaches out to people. [05:42] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Moritz  Netflix Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Books That Will Help You Grow in 2020. [00:41] Why a book is a such a great value proposition. [01:05] The Mom Test and figuring out what to build for your customers. [01:39] The benefits of reading no books at all in 2020! [02:20] Taking action instead of stockpiling knowledge that leads to nothing. [03:40] Allowing time for perspective every day. [04:15] Trillion Dollar Coach, Play Bigger and Traction. [05:55] That’s it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Seth Godin The Mom Test Audible Rob Fitzpatrick The Startup Chat Warren Buffett Trillion Dollar Coach Steve Jobs Eric Schmidt Play Bigger Traction Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.  [00:32] How customer development is related to SEO.  [01:06] Constantly trying new ways to get traffic in the early days of business.  [02:11] Why traffic and ranking for everything shouldn’t be your goal. [02:50] The importance of figuring out what your customers’ specific pain points are. [03:16] What happens when you focus too heavily on keywords and not the people.  [03:42] Two highly recommended books on learning to understand your customer.  [04:49] Examples of things you can do to promote customer development.   [05:30] Realizing that customer development is an ongoing process.  [06:03] Keeping in mind that search patterns change as people become more educated.  [06:17] The type of companies that venture capitalists are looking for.  [06:47] That’s it for today! [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School TechCrunch SEMrush Ubersuggest The Lean Startup The Four Steps to the Epiphany  ClickFlow  Sicoya Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Content Marketing Tips.  [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.  [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.   [02:12] How to leverage the land and expand strategy to optimize existing content.  [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.   [03:46] Translating and transcribing your content to increase your traffic.  [04:42] Don’t forget about emails – it’s the one channel you can control!  [05:18] Spend a lot of time revising old content rather than creating new material.  [06:44] That’s it for today! [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School BuzzSumo Ubersuggest  ClickFlow Google Search Console  Upwork  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Learn Digital Marketing Faster.  [00:55] Why you must keep up with all the marketing sites and news in the industry.  [01:29] Using the examples that people post to learn from. [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature.  [02:37] Studying everything that your competitors are busy with.   [03:15] A good example of learning from the competition – listen to their podcasts.  [03:51] Listen to Nathan Latka’s podcast where you get all the numbers!  [04:28] Why attending events are the most effective way to learn.  [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School AdAge Search Engine Land Pocket  Leveling Up  Tim Soulo on Twitter Ahrefs  Nathan Latka  Blinkist Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Alternative Ways to Fund Your Business.  [00:37] Why people should consider funding and the problem with bootstrapping. [01:02] The need for funding even if you are Elon Musk or Jeff Bezos. [01:47] Thoughts on crowdfunding and the various platforms you can use.  [02:22] A list of the main crowdfunding platforms and how much you can raise per year.  [03:03] The importance of having traction before attempting to raise money.  [03:27] How you can raise money through revenue-based financing.  [04:15] The models that companies like Lighter Capital use.  [05:05] Getting a traditional bank or SBA loan in the US and their interest rates.  [05:22] What the credit card company Brex is offering in terms of credit.   [06:01] The importance of having a formula that is already working.  [06:24] That’s it for today! [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jeff Bezos on Twitter Elon Musk on Twitter PayPal Tesla Kickstarter Indiegogo  CrowdEngine  StartEngine Republic  Wefunder MicroVentures Lighter Capital  SaaStr Clearbanc Brex  Activision  Disney  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Marketing Blunder of 2019.  [00:34] Trusting the developer instead of following the checklist when doing a website rebuild.  [01:21] Don’t assume anything about what a new developer might/might not know. [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc.  [02:36] Why Neil never does website redesigns and how he approaches changes. [03:39] The checklist for making sure that you rebuild correctly.  [04:23] Doing big changes to a website during a slow period, such as over the weekend.  [04:50] Benchmarking with your old data and ensuring that internal links are right. [05:17] An example of how you would keep internal links effective.  [06:10] Make sure you have a backup! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Single Grain  Zapier  Slack  Google Analytics Google Search Console Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!   TIME-STAMPED SHOW NOTES: [00:28] Today’s topic: How to Survive a Google Core Update.  [00:34] Our recent experience with dropped visitor numbers. [01:05] An observation about the quality and the number of traffic for certain sites.  [01:14] How Core updates affect the traffic to a site and when it recovers. [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes. [02:20] The trend that started in 2018 and not relying on search and social media.  [02:48] Thinking outside the box by generating your own traffic. [03:35] Gaining traffic by building your own unique product, such as a game or a tool! [04:27] Taking matters into your own hands as far as leads are concerned. [05:48] Another great example of a product you can create to get more traffic.  [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Crazy Egg Ahrefs WordPress CodeCanyon Search Engine Smackdown  HubSpot Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.