7 Practical Content Marketing Tips

[00:25] Today’s topic: Seven Practical Content Marketing Tips.

[00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.

[01:29] Be sure to sprout your content and make the most of the omnichannel strategy.

[02:12] How to leverage the land and expand strategy to optimize existing content.

[03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.

[03:46] Translating and transcribing your content to increase your traffic.

[04:42] Don’t forget about emails – it’s the one channel you can control!

[05:18] Spend a lot of time revising old content rather than creating new material.

[06:44] That’s it for today!

[06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

7 Practical Content Marketing Tips | Ep. #1197