This Can Make or Break Your SEO

[00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.

[00:32] How customer development is related to SEO.

[01:06] Constantly trying new ways to get traffic in the early days of business.

[02:11] Why traffic and ranking for everything shouldn’t be your goal.

[02:50] The importance of figuring out what your customers’ specific pain points are.

[03:16] What happens when you focus too heavily on keywords and not the people.

[03:42] Two highly recommended books on learning to understand your customer.

[04:49] Examples of things you can do to promote customer development.

[05:30] Realizing that customer development is an ongoing process.

[06:03] Keeping in mind that search patterns change as people become more educated.

[06:17] The type of companies that venture capitalists are looking for.

[06:47] That’s it for today!

[06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

This Can Make or Break Your SEO | Ep. #1198