A Simple Marketing Lesson You Can Learn From The Henokiens

[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.

[00:46] Who the Henokiens are and what sets them apart from many others.

[01:04] The problem with the short-term perspective of most companies today.

[01:47] How certain companies manage to stand the test of time.

[03:30] Why you have to think long-term rather than focusing only on short-term solutions.

[04:25] Shifting the focus from shareholders to stakeholders and what it involves.

[05:03] Accepting that focusing on the long game will take more time.

[05:16] Why this approach is more difficult for us marketers.

[05:47] That’s it for today!

[05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207