What You Can Learn from WeWork's Debacle

[00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.

[00:42] What WeWork is and the information that was recently uncovered about them.

[01:35] Their IPO having to be canceled and SoftBank bailing them out.

[01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.

[02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.

[02:34] How WeWork pitches themselves versus what they actually are.

[03:22] Being realistic about what you are as a company and what you are good at.

[03:52] Learning to negotiate well even if things aren’t working out as you planned.

[04:09] The importance of taking care of your money and your people.

[05:09] What venture capitalists will likely push for in the future.

[06:07] That’s it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

What You Can Learn from WeWork's Debacle | Ep. #1209